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DMA: Data and Marketing Association
Consumer Help

Prioritizing Innovation in Email Marketing

Overview

Join the 2017 eec Award winners David Daniels and Genevieve Longtin who will be discussing the latest innovations in email marketing. From selecting the appropriate color of buttons to utilizing real-time data, they will present research and case studies that detail adoption, results and the best email marketing innovations.

Get answers to these questions:

  • What are the best email marketing tactics to adopt?
  • Which tactics are driving results?
  • How do marketers select the innovations they are going to make?

Chair and Vice-Chair of the eec Awards Subcommittee – Shanon Strahl, Allstate and Mark Talley, Chase – will also be on-hand to guide you through the awards submission process. You can be the next shining star to receive the ultimate honor in email marketing – winning an eec award! You can be feted at our upcoming awards ceremony at the 2018 Email Evolution Conference, April 4-6, 2018 in New Orleans.

Speaker(s)

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David Daniels

CEO and Founder
The Relevancy Group

As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon. Follow David on Twitter @emaildaniels.

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Genevieve Longtin

Director of Email Marketing & Engagement
Sharecare

Genevieve Longtin is a passionate, successful, decades-long veteran of the email industry, currently the Director of Email and Engagement for Sharecare. Genevieve has an innate talent for leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 99% inboxing rates, and contribute more than 75% of return user engagement from the more than billion emails sent each year. Building lifecycle programs and cross-channel customer journeys, Genevieve mines data to prove out the efficacy of email programs at building brands, driving conversions, and delighting users. Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology. Her passion for service to inspires her free time, and Genevieve has spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center. Married for over 20 years, Genevieve lives in sunny California with her husband and son.

Brought to you by:

  • Email Experience Council logo (eec)

For more on Email Marketing:
EMAIL EXPERIENCE COUNCIL EMAIL MARKETING COURSES
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