Word to the Wise founder and CEO Laura Atkins is perhaps best known for her popular industry blog, where she has contributed 1,500+ posts on all things email.
Laura works with both enterprise and startup organizations to mitigate and manage mailing risks, respond to spam complaints, and interact more effectively with ISPs. She works with clients to define email-related goals and to build sustainable email marketing programs. Laura also helps mediate delivery and blocking issues with anti-spam blacklists and internet service providers.
Before founding Word to the Wise, Laura led the outsourced abuse desk group for the Mail Abuse Prevention System, the industry’s first anti-spam blacklist, educating ISPs on managing abuse issues across the email ecosystem.
With a background in molecular biology, Laura is well-suited to investigating and troubleshooting complex processes from scientific and analytical perspectives, allowing her to expertly investigate and resolve complex email delivery problems.