DMA: Data and Marketing Association
Consumer Help

I want my $28! Rockin’ Email Marketing ROI


What if each email you sent earned you $28?

Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Ok, do you even *know* your email ROI? How much revenue do you make per email subscriber when you hit send? What percent of your email list has been inactive for longer than a year? In this webinar, Alessandra and Jessica will show you 2 ways you can guarantee improvements in your ROI (yes, really!). Attendee takeaways:

  • A 3-point re-engagement method for inactive email contact
  • The mathematical impact of cutting a 1/3 of your email list
  • The 4 biggest things marketers can do to boost their own inbox placement
  • Creative and campaign examples that are earning more than $28 ROI

WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.



Jessica Best

Director of Data-Driven Marketing

Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer- and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more.

As an evangelist, Jessica also spread the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 300 from Las Vegas to New York City to SXSW Interactive in Austin in 2013. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.


Alessandra Souers

Essex Marketing Co.

Alessandra is an award-winning digital marketer with nine years of experience building email marketing programs for a variety of national brands. For the last five years, she helped lead the marketing efforts for JibJab, the Internet's expert at putting faces in funny stuff, growing its premium subscription business through email marketing, funnel optimization, content merchandising, and user engagement.

She recently founded her own consulting firm, Essex, to help build and improve marketing programs for direct-to-consumer businesses.

Alessandra is a recipient of the 2015 eec Stefan Pollard Email Marketer of the Year Award, was recognized as a marketing leader on Direct Marketing News' 40 Under 40 list in 2016, and is a board member for the Email Experience Council.

Brought to you by:

  • eec-small

    Make sure to follow along on at #eec and #DMAWebinar


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