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DMA: Data and Marketing Association
Consumer Help

Analog in a Digital World: A Case Study on the Power of Print & Insert

Overview

As marketing continues to evolve digitally, everyone is asking themselves, “Does traditional media continue to play a role in the marketing programs of tomorrow?” The answer is a resounding “Yes!” Join us on March 16th to understand how a traditional channel, like Print & Insert, continues to play an integral role in a brand’s overall media mix. The success of any marketing program is understanding how to push relevant messages, at precise moments-in-time to the most appropriate audiences via the right channel. You will not only receive insights, tools and use cases on how to effectively market through this channel, but you’ll hear directly from leading insurance provider Physicians Mutual on how their program was positively impacted by the inclusion of Print & Insert and how this channel fits into their overall integrated efforts.

During this session, you’ll learn the following:

  • Latest trends within the channel and how to leverage Print & Insert to enhance your integrated efforts
  • Ideation on how to quantifying the channel
  • Insights on the latest technology and programs on the market
  • Best practices for testing and iteration

Speaker(s)

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Kim Lesinski

AVP Direct Marketing Group, Broadcast and Print Programs
Physicians Mutual Insurance Company

Kim has been acquiring new customers and prospects for Physicians Mutual Insurance Company for 20 years. Reaching people who need supplemental insurance protection is her passion. Being able to do so with broader media such as TV, Print and Radio is very rewarding, especially in this world of highly integrated distribution and fulfillment.

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Nettie Hackenmueller

Senior Director, Print & Insert Advertising
PMX Agency

As Senior Director, Nettie is a strategic advisor on direct marketing strategy within the Print & Insert Advertising Practice. With 15 years of experience and exposure to multiple categories of clients including non-profit, retail, service and membership, she provides counsel on media, creative and package strategies to manage channel profitability. Nettie’s commitment to maintaining an intimate knowledge on media and relevant marketplace intelligence has supported successful acquisition efforts for clients like Physicians Mutual, AARP, America Online, Proactiv, Paul Fredrick, CustomInk, SunSetter Products, Miles Kimball and Wolverine Worldwide.

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Amy Emmons

Director, Print & Insert Advertising
PMX Agency

As Director, Print & Insert Advertising, Amy has more than 20 years of experience in marketing and media, leading development and deployment of innovative, data driven and insight led marketing campaigns to drive omni-channel business. She has delivered above-industry outcomes including branding, awareness, acquisition, sales, and traffic. Previously, Amy served as Media Strategy Manager at Target Corporation, where she led cross-functional teams, including media and creative agency partners, on a variety of campaigns including style, seasonal, life events, service offers and promotions. Amy’s goals are to develop talent and deliver effective strategies and plans leveraging analysis and trends from consumers, markets, business-lines, competitors and performance.

Brought to you by:

  • DMA Integrated Marketing Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.
     

    Sponsored by:

    PMX Agency - Logo - Full-Color

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