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DMA: Data and Marketing Association
Why DMA?

Combining Different Channels to Reach Your Customers

Overview

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with branding and messages that stand out, convince, and help generate policies.

Marketers must find the most effective channels for their companies and their customers. There are many choices and they're changing fast. And for most marketers, resources are limited.

Integrating marketing messages across channels can provide more touch points with your target audience, reinforce messaging, and save budget. It's not as easy as it sounds, though.

This webinar will review some real world insurance marketing campaigns by Amica Mutual. It will show how efforts to integrate marketing channels bring challenges and teach some lessons.

Takeaways:

  1. Learn how to get your teams and outside resources working together
  2. Discover how to tailor your messages to specific channels

Sponsored by the DMA Integrated Marketing Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls. Participate as much or as little as your time allows. Cancel at any time.

Norman Quesnel

Sr. Marketing Specialist
Amica Mutual Insurance

Sponsor:

  • DMA-Communities-logo

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