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DMA: Data and Marketing Association
Consumer Help

Email Alerts of Impending Mail Help Your Bottom Line

Overview

As more businesses participate in campaigns for this new USPS digital program, hear how they are benefiting and see what enhancements are coming next for marketers.

Informed Delivery® description: During sortation and processing of the mail, the USPS® digitally images the front of every mail piece that runs through automated equipment. The USPS then uses those images for a second purpose: to provide email notifications in advance of physical mail delivery.

Enrolled consumers see a grayscale image of the address side of their household letter-sized mail in a daily email or via postal dashboard. Business mailers participating in Informed Delivery® campaigns can display relevant color and digital content either along with or in place of mail piece images.

Takeaways:

  • Gain a basic understanding of the Informed Delivery feature;
  • Learn about how you can sign-up to participate as a consumer;
  • Get insights on mailer testing to date and learn how to increase impressions with your own Informed Delivery campaigns
  • Find out about new campaign entry methods.

Speaker(s)

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Carrie Bornitz

Product Development Specialist Sr Product Technology Innovation/Product Innovation
United States Postal Service

Carrie celebrated her 32nd postal anniversary last March. She is a Senior Product Development Specialist with the Products and Innovation team and is the lead program manager for Informed Delivery™. Carrie began her Postal career in Sioux Falls, SD. She spent several years working in mail processing and held several management positions in the Dakotas District prior to moving to USPS Headquarters in 1997. Carrie has worked on many major programs, including the Postal Service’s electronic system of record keeping for signature products, Click-N-Ship, and the Inside Sales program. She has served in management positions at USPS Headquarters in Strategic Planning, Retail Marketing, and Sales. She currently serves as Executive Director of the Continuity Shippers Association and she continues to be engaged with the Mailers Technical Advisory Committee (MTAC). https://www.linkedin.com/in/carrie-bornitz-992b0217/

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Jody Berenblatt

Senior Advisor
Click2Mail

Jody is a passionate innovator in partnership with the postal service and the mailing industry. She has testified on postal policy before the US Senate, and worked with the USPS and the PRC on postal issues. Senior Advisor at Click2Mail, she previously served as SVP of Global Postal Strategy at Bank of America and Director of Postal Commerce and Distribution at Time Warner, Inc. She currently serves as Executive Director of the Continuity Shippers Association and she continues to be engaged with the Mailers Technical Advisory Committee (MTAC). https://www.linkedin.com/in/jody-berenblatt-3545a910

Brought to you by:

  • DMA Integrated Marketing Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls.

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