DMA: Data and Marketing Association
Consumer Help

Integrated Marketing, What is It?


Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work well on every channel, offline and digital. In this unique open-forum Town Hall call, you’ll learn how to start with a blank whiteboard and finish with a fully integrated marketing communications plan. Our discussion leaders will share real world examples showing how integrated marketing is smart marketing – not just a buzz term. You’ll leave this webinar with steps to help you build or refine your own integrated marketing plans. Whether you’re just beginning to consider integrating your marketing program or are in the throes of implementing a solution, you and your team will want to attend this Town Hall and bring your questions and challenges for discussion.

Grant Ritter

Strategic & Analytic Design Lead

Pam Larrick

Javelin Marketing Group

What You'll Learn

  • checkmark Be taken through a start to finish, real world example of planning and executing an integrated marketing program.
  • checkmark Have a clear understanding of true integrated marketing


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