There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create profound changes for insurance brands across the globe. How are consumers responding to mobile advertising today, and which consumers are buying? What are the new factors contributing to successful (and unsuccessful) mobile marketing and integrated marketing programs?
Chen Zhao, Director, Analytics, at Marchex and Mike Boland, Chief Analyst and VP, Content, at BIA Kelsey will provide answers as they take us through new research on mobile advertising and consumer behavior, with a deep dive into the insurance industry.
Chief Analyst & VP, Content