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DMA: Data and Marketing Association
Why DMA?

Update on How USPS Informed Delivery™ Nationwide Helps Alert Customers to Your Impending Mail

Overview

To automate the sortation and delivery of mail, USPS® digitally images the front of every mail piece that runs through automated equipment. The USPS is using those images for a second purpose: to provide mail delivery notifications in advance of the delivery of physical mail.

Enrolled consumers see a grayscale image of the address side of their household letter-sized mail in a daily email or via postal dashboard.

Business mailers who are participate in testing Informed Delivery “campaigns” have the ability to display relevant digital content either along with or in place of mail piece images.

Take Aways

  • Gain a basic understanding of the Informed Delivery feature;
  • Learn about the national rollout schedule and how you can sign-up to participate as a consumer;
  • Get insights on mailer testing to date and learn how to increase impressions with your own Informed Delivery campaigns

Speaker(s)

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Carrie Bornitz

Product Development Specialist Sr Product Technology Innovation/Product Innovation
United States Postal Service

Carrie will celebrate her 32nd postal anniversary this March. She is a Senior Product Development Specialist with the Products and Innovation team and is the lead program manager for Informed Delivery™. Carrie began her Postal career in Sioux Falls, SD. She spent several years working in mail processing and held several management positions in the Dakotas District prior to moving to USPS Headquarters in 1997. Carrie has worked on many major programs, including the Postal Service’s electronic system of record keeping for signature products, Click-N-Ship, and the Inside Sales program. She has served in management positions at USPS Headquarters in Strategic Planning, Retail Marketing, and Sales. She currently serves as Executive Director of the Continuity Shippers Association and she continues to be engaged with the Mailers Technical Advisory Committee (MTAC). https://www.linkedin.com/in/jody-berenblatt-3545a910

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Jody Berenblatt

Senior Advisor
Click2Mail

Jody is a passionate innovator in partnership with the postal service and the mailing industry. She has testified on postal policy before the US Senate, and worked with the USPS and the PRC on postal issues. Senior Advisor at Click2Mail, she previously served as SVP of Global Postal Strategy at Bank of America and Director of Postal Commerce and Distribution at Time Warner, Inc. She currently serves as Executive Director of the Continuity Shippers Association and she continues to be engaged with the Mailers Technical Advisory Committee (MTAC). https://www.linkedin.com/in/jody-berenblatt-3545a910

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