DMA: Data and Marketing Association
Consumer Help

Customer-Centric Digital Marketing: Focus on Users


The Digital Marketer’s toolbox is ever-changing with new ways to deliver ads, new trends to take advantage of, and new platforms to measure performance. We could say that the only constant is change - almost. While the way we deliver brand messages may change over time, two things will never change: You have to be where your customers are, and you have to convince them to buy from you.

In this webinar we’ll reveal how to tap into your customers’ needs, wants, and desires, and bring them to the forefront of each campaign. We’ll also look at the importance of evoking emotion and uncovering customer motivations in each phase of the buyer’s journey.



Lisa Hutt

Senior Client Strategist

Lisa Hutt is a Senior Client Strategist with MoreVisibility, one of the nation’s leading interactive marketing agencies specializing in Search Engine Optimization, Search Engine Marketing, Google Analytics, Design, and Social Media. She works with businesses of all sizes to help them clarify their goals and identify the most appropriate channels and tactics for achieving those goals. A creative thinker with an analyst's passion for data, Lisa is laser-focused on seeing the story within the data and using that story to guide strategic initiatives. She received a B.S. in Communications from the University of Florida and has been working in the digital world since 2001.

What You'll Learn

  • checkmark A new way to think about the customer journey that will help make your campaigns more customer-centric
  • checkmark Ideas for tapping into your customer’s “buy” motivators
  • checkmark A framework for a more successful post-click experience

Brought to you by:

  • DMA Mobile & Digital Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.


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