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DMA: Data and Marketing Association
Consumer Help

Intro to Data-Driven Out-of-Home

Overview

Ever-improving technology and new data streams are driving innovation in the original advertising medium, out-of-home. Marketers are using new data sources to more efficiently reach their customers at the right place and right time.

Join Clare-Marie Panno, SVP Director of Insight at Posterscope USA, and Jillian Kushner, Director of Marketing and Analytics at Vistar Media, to learn how new data sets and technologies are helping brands understand and communicate with consumers in a space where over 90% of sales occur – the physical world.

After attending this webinar you’ll have a better understanding of the evolution behavioral targeting for out-of-home media, new technologies for automating the buying and selling of out-of-home media, and advancements in out-of-home measurement and attribution.

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Jillian Kushner

Marketing & Analytics
Vistar Media

Jillian runs Marketing and Analytics for Vistar Media, a cross-screen location-based platform for mobile and out-of-home. Prior to Vistar, Jillian held analytics roles under Publicis, IPG and Dentsu Aegis. She has an A.B. in History and Literature from Harvard University.

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Clare- Marie Panno

SVP, Insights
Posterscope

Clare-Marie Panno leads Insights for Posterscope USA across all business units including Carat, Vizeum and MKTG. Her specific focus is on key accounts including GM, Microsoft and Diageo, Disney and RedBull. Clare-Marie delivers research, analytics, and insights that inform consumer targeting and engagement with OOH, and designs, implements and consults on custom studies. She is also responsible for the use of new data and development of Posterscope’s market-leading proprietary tools. Clare-Marie has 20+ years of OOH and Multi-media experience.

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