DMA: Data and Marketing Association
Consumer Help

Likes to Sales: How to Use Social to Drive Revenue


If you’re like most marketers, you’re not entirely sure how to use social media channels to go beyond awareness and actually drive revenue.

In order to quell that uncertainty, we bring you James Fink, CEO of omnichannel marketing company Optikal! James will walk us through the myriad ways in which you can capitalize on social media to drive new audiences, capitalize on advertising opportunities, and ultimately increase ROI.

James will discuss Facebook and why it’s such an important online channel (it converts!), social efforts on mobile devices, the integration of content and paid media, content marketing themes, and the benefits of incorporating video into your social posts.

Don’t miss this opportunity to learn from one of the great leaders in the digital space!


James Fink


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