Kevin oversees Media Planning and Buying functions for Russ Reid’s Pasadena, Washington DC, and Toronto offices, including strategy and placement across: Long-form and Short-form Direct Response Television, Brand TV, Digital, Direct Mail, Print, Radio, Outdoor, and In- and Out-bound Teleservices. He collaborates with clients to develop relevant and effective strategies and tactics for charitable fundraising, balancing short-term expense and long-term revenue. This includes “brand-raising” campaigns which increase awareness with the goal of ultimately raising more funds. Russ Reid is a full-service agency working exclusively with non-profit clients such as Operation Smile, Mercy Ships, The American Red Cross, Food For The Poor, World Vision, and 100+ Rescue Missions and Food Banks. Kevin recently “retired” from the Los Angeles Master Chorale, with which he performed for 10 seasons at the Walt Disney Concert Hall and Hollywood Bowl.