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Creative Confessionals: The Art—and Necessity!—of Brainstorming


DMANF LogoIf your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your work. Join us to learn how to get your staff (and yourself) stretching further, spark new thinking to take your program in unexpected directions, and create the kind of innovative, exciting, and groundbreaking campaigns that will engage and inspire activists and supporters (and maybe even change the world).


Will Valverde

Will has spent nearly a decade helping major nonprofits develop memorable online advocacy and fundraising campaigns, with a special focus on creative engagement. He leads online strategy for groups like Planned Parenthood Federation of America, Smithsonian Institution, and Mozilla Foundation, and he has crafted innovative content and interactive campaigns for groups like the Union of Concerned Scientists, Wikimedia Foundation, and the McKesson Foundation. Will is also the lead writer for M+R’s annual Benchmarks Study, a comprehensive analysis of online fundraising and advocacy for nonprofits.

What You'll Learn

  • checkmark How ritualized brainstorming can transform your strategy development
  • checkmark How to get – and vet – the most creative ideas out of your org
  • checkmark Tips for turning all those ideas into real programs that actually happen (and sometimes even succeed)

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