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DMA: Data and Marketing Association
Consumer Help

Easy Wins in Donor Retention

Overview

Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, the eight primary reasons donors stop giving, and the major barriers to donor retention and how to fix them.

What You'll Learn

  • checkmark The 7 key ‘drivers” or experiences that matter most to donors
  • checkmark The 8 primary reasons donors stop giving
  • checkmark The major barriers to donor retention and how to fix them.

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