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DMA: Data and Marketing Association
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Nurturing Donors The ‘Write’ Way – How Great Copy Drives Long-Lasting Relationships

Overview

In every relationship, ‘words matter’. And this is especially true when communicating with your donors. In this webinar, we’ll share real world examples showing how you can make your fundraising communications more interesting, impactful, exciting – and profitable. Learn from experience professionals on how to effectively communicate with your donors.

Speaker(s)

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Angel Aloma

Executive Director
Food For The Poor

Angel A. Aloma, Executive Director of Food For The Poor, oversees fundraising and communications for the organization, while encouraging innovation and cultivating donor relationships. Fluent in Spanish, proficient in Creole and Patois, Aloma shares the charity’s mission throughout the Caribbean and Latin America. In his 21 years as a teacher at St. Thomas Aquinas High School in Fort Lauderdale, Florida, Angel led numerous mission trips with his students to Caribbean countries. Aloma was born in Santiago, Cuba, where he completed his primary education with the Jesuits. Reared primarily in Jamaica, he continued his Jesuit education there. He is a graduate of the University of Windsor in Canada, and received his Master of Science Degree from Nova Southeastern University. He lives in South Florida with his wife, and has three children and nine grandchildren.

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Tom Gaffny

Principal
Tom Gaffny Consulting

Tom Gaffny is the principal of Tom Gaffny Consulting, an agency dedicated to providing breakthrough Strategic and Creative support for America’s best nonprofit organizations. During his career, Tom has received repeated national recognition for his development of high-impact strategic and creative solutions on behalf of his client partners. In his career, he has won 23 ECHO awards for creative excellence from the International Direct Marketing Association, as many as any Creative Director in the world, and more than 200 Creative Awards from the New England Direct Marketing Association. Tom has also been recognized by NEDMA as the region’s Direct Marketer of the Year, and has been singled out as Best Copywriter a record 7 times. He has also been recognized as one of the Top Men in Fundraising by Fundraising Success magazine. Prior to beginning this consulting agency, Tom was Executive Vice President of Epsilon’s Fundraising division.

What You'll Learn

  • checkmark Learn effective strategies to know and appeal to your constituents.
  • checkmark How to effectively build a positive relationships with constituents.
  • checkmark Receive specific tips on writing (and identifying) copy that engages your constituents and gets results.
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