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The next data powerhouse

How to break them down
The Data

Gifts for the data-driven marketer
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Still an “Aspiration”; Majority of Marketers Lack Confidence in Their Cross-Device ID Capabilities according to DMA’s New QBR READ MORE
Next-Gen TV: The Newest Data & Marketing Powerhouse READ MORE
  • This old-school marketing technique could triple responses. Inc. Magazine dives into DMA research to show how entrepreneurs are getting a payoff from direct mail.
  • Has Amazon given us the future of retail? Ad Age lays out how Amazon Go has shaken up the retail landscape.
  • Meet Mr. Aiden, your new AI coworker. TechCrunch shows how artificial intelligence could be the solution to marketing waste.
Kevin Roberts
LiveRamp and FCB Chicago Talk Cross-Device Identification and Attribution READ MORE
The Power of Data
EXCLUSIVE PREVIEW: An early look at DMA’s “Gift-Giving Guide for Discerning Data-Driven Marketers”, a tongue-in-cheek guide to help you find the perfect shiny object for that special marketer in your life this holiday season. READ MORE
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Questions, feedback, or story suggestions?
Contact DMA PR and Member Communications Manager Mike Uehlein.
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