Are your click rates down or stagnant? Are you just not experiencing the same boost from your emails as you have in the past? To stay creative, especially in marketing and fundraising, it is essential to develop new strategies and...read more →
What constitutes a meaningful customer experience? In today’s data-driven marketplace, the best way to find out is to ask the consumer. This according to Jason Allen, GameStop’s Vice President of Multichannel, and speaker at the DMA’s upcoming Mobile Marketing Day...read more →
DMA Releases Quarterly Business Review for Q4 2014 New York, NY, March 5, 2014 — Data driven marketers are optimistic about the prospects for their growth and profits this year according to the fourth quarter 2014 DMA/Winterberry Group Quarterly Business...read more →
Where did they get my name? How can I stop getting unwanted mail? DMA helps consumers manage their marketing preferences and messaging. Visit DMAChoice.org now to remove or edit your personal preferences.
As the global debate on data use heats up, now more than ever – marketers need a strong voice in Washington – and DMA delivers…Learn more about our Advocacy.
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