The following is a guest post by Caroline Worboys, senior vice president of customer intelligence at KBM Group. Today’s empowered consumers are filtering your marketing messages. Rather than taking what you say as true, they research online before buying, and...read more →
“You can have security without privacy, but you can’t have privacy without security.” This was a great insight shared with me very early in my career. As businesses and consumers fight off harmful cyber-attacks and data breaches, the conversation continues...read more →
What’s on the horizon for your business? With lawmakers in Washington and state capitals in the thick of their work, DMA is out there on your behalf to identify and shape potential laws and regulations that may impact marketers nationwide....read more →
Where did they get my name? How can I stop getting unwanted mail? DMA helps consumers manage their marketing preferences and messaging. Visit DMAChoice.org now to remove or edit your personal preferences.
As the global debate on data use heats up, now more than ever – marketers need a strong voice in Washington – and DMA delivers…Learn more about our Advocacy.
Learn. Apply. Grow. From a comprehensive DMA Certified Marketing Professional™ (DCMP) program to our other courses and 90-minute online modules, our curriculum was designed to accommodate you! Learn from industry experts who apply what they teach on a daily basis.
Meet some of the best innovators of our industry at our DMA Conferences & Events. We offer a wide array of hot issues affecting marketers everyday. Check out our events schedule.