What constitutes a meaningful customer experience? In today’s data-driven marketplace, the best way to find out is to ask the consumer. This according to Jason Allen, GameStop’s Vice President of Multichannel, and speaker at the DMA’s upcoming Mobile Marketing Day...read more →
DMA Releases Quarterly Business Review for Q4 2014 New York, NY, March 5, 2014 — Data driven marketers are optimistic about the prospects for their growth and profits this year according to the fourth quarter 2014 DMA/Winterberry Group Quarterly Business...read more →
Following the U.S. Supreme Court’s unanimous opinion for the Direct Marketing Association in DMA v. Brohl, CEO of the Direct Marketing Association Thomas J. Benton issued the following statement: “Today’s unanimous and precedent-setting opinion is powerful affirmation for fairness in...read more →
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