Consumers are being bombarded with email from all sorts of companies and organizations. At the same time, they’re spending more time on mobile and at a growing rate. Facing these challenges, how does your organization stand out within the shifting...read more →
A personal touch for donors can go a long way for nonprofit and advocacy organizations. It provides a connection, leaves an impact, and brings a donor closer to the organization to which they contribute. But what do those touches look...read more →
When communicating with donors – or even with potential donors – make sure you always have a compelling offer and a solid ask. Focus on telling stories that connect with your audience. Test and re-test your donor outreach. These observations and...read more →
Where did they get my name? How can I stop getting unwanted mail? DMA helps consumers manage their marketing preferences and messaging. Visit DMAChoice.org now to remove or edit your personal preferences.
As the global debate on data use heats up, now more than ever – marketers need a strong voice in Washington – and DMA delivers…Learn more about our Advocacy.
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