Investments in Data-Driven Marketing Still Rising, Says DMA/Winterberry Group in 2015 Q1 Quarterly Business Review Today’s marketers are confident in the practice of data-driven marketing (DDM) and its prospects for future growth with nearly three-quarters of DMA/Winterberry Group’s Quarterly Business Report...read more →
DMA’s 2015 Statistical Fact Book Highlights Trends, Provides Actionable Insights for Today’s Data-Driven Marketers New York, NY, May 26, 2015 — Marketers are predicted to spend $11.5 Billion on data and related solutions across the three most prominent channels (email, direct...read more →
Something big is brewing in Boston…and it’s not in the harbor. Signaling a new era of inspiration and innovation for omnichannel marketers, DMA has launched its new and unique event – re-invented and designed by marketers, for marketers. Over the...read more →
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