As data becomes more widely available, the time is nearing when marketers and consumers alike will become equally data-driven in their way of life. Rachel Nyswander Thomas, executive director of DMA’s Data-Driven Marketing Institute, said she might even argue that...read more →
The opportunities for data-driven marketing are as boundless as the Internet itself. When assessing data-management technologies, marketers want tools that handle an increasing variety of data, cut through its complexity, and design products and services that will maximize a company’s...read more →
The data revolution – whether you are ready for it or not – has already arrived. Excel spreadsheets have been kicked to the curb, and there are several new data sheriffs in town. Data visualization, analytics, and other big data...read more →
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