DMA really represents and protects consumer trust and privacy – which is very aligned with what we care about at Facebook – but also in a way that protects the industry and comes up with the industry standards that all data-driven marketers need to live by.

Working with DMA, we’ve been able to deliver a very strong set of offerings to help business partners build skills and marketing capabilities in this new and changing world.

The three key pillars of DMA programs – a voice for the industry, connections for growing your business and tools to improve your talent and treasure – these are things that are important to my business, too.

And to have a place where we can all combine and meet and deal and tackle with the challenges we have today and in the future – that’s the job of the DMA, and that’s why we are all here.