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DMA Bolsters Consumer Choice with Expanded Opt-Out Service

By: dma
Categories: News

August 16, 2012 — The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive.  DMAchoice.org, DMA’s longstanding online tool that helps consumers manage their mail…read more →

DMA Bolsters Consumer Choice with Expanded Opt-Out Service

Oct 13-18: DMA 2012 in Las Vegas

By: dma
Categories: Events

Big Data. Customer Engagement. Marketing Accountability. DMA2012 Brings It All Together. Join us in Las Vegas for DMA2012. It’s the global event for real-time marketers that delivers everything you want to know about data, customer engagement, and accountable marketing. The content at DMA2012…read more →

Oct 13-18: DMA 2012 in Las Vegas

DMA Responds to Congressional Probe Aimed at Marketing Data

By: dma
Categories: News

August 13, 2012 — The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled “data brokers” about their business and privacy practices.  Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield…read more →

DMA Responds to Congressional Probe Aimed at Marketing Data

DMA Gets “Wired” at DMA 2012 in Las Vegas

By: dma
Categories: News

August 9, 2012 — The Direct Marketing Association (DMA) today announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition.  Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from…read more →

DMA Gets “Wired” at DMA 2012 in Las Vegas