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What Motivates Marketers?

By: Stephanie Miller
Categories: Data-Driven Marketing Ideas

Money?  Fame?  Recognition?  The satisfaction of a job well done? Is it no surprise that of all the options, marketers in the Official DMA Linked In group respond to a one question survey posted by Rick Vargas of Capgemini that they…read more →

50 Shades of CHAID

By: Robert Traino
Categories: See Data Differently

When Senior Marketing Director Ana Brandt and Chief Data Analyst Compton Mean meet to perform a routine analysis of the latest Q3 campaign results, they encounter something that neither of them had ever experienced before. The raw data, exposed before…read more →