Join DMA

Data to the Rescue!

By: Linda Woolley
Categories: Linda’s Leadership Series

Lately, I’ve been encouraging marketers to step up and assume the leadership mantle for data stewardship at their companies. Another role is calling out for your leadership, too: Master of data-driven insights. Your position atop the data pyramid gives you…read more →

Consulting the Stars: IMW Panel of Visionaries Looks into the Industry’s Future

By: Susan Taplinger
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketers, Great Marketing

For IMW2013 attendees, last week was dedicated to tackling the toughest challenges facing today’s integrated marketers. From the keynotes to the White Paper Lives to the excitement on the Exhibit Hall floor, there was no shortage of expertise, stimulating discussion,…read more →

Be a Beacon of Inspiration: Google’s Steve Arthur Explains How at IMW

By: Susan Taplinger
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketers, Great Marketing, Uncategorized

Last Thursday morning at Integrated Marketing Week (IMW) began with “Extraordinary vs. Extra Ordinary: Why Inspiration is the Key,” a lively and motivational keynote presentation by Steve Arthur, Google’s head of industry, retail. Arthur pointed out that multichannel strategies are…read more →

Are We Entering a New Age of Dis-Content?

By: Susan Taplinger
Categories: MarketZone

John Immesoete, Chief Creative Officer at Ryan Partnership, poses a great question, one every modern marketer should be contemplating: are we entering an age of dis-content? If the answer’s yes, how can today’s savvy marketer deliver content that’s relevant, creative, and…read more →

Integrated Marketing Week Roundup

By: Susan Taplinger
Categories: Events, News

IMW Inspires Attendees; Boosts Data-Driven Knowledge New York, NY, June 19 2013 — Last week in New York City, attendees at Integrated Marketing Week (IMW) were treated to an intensive learning, networking, and training experience with an amazing lineup of…read more →

Integrated Marketing Week Roundup