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Integrated ≠ Creepy: Translating the Marketing Cool Factor to Protect Our Data-Driven Way of Life

By: Stephanie Miller
Categories: Best of...DMA Conference Learnings, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas, The Corner Office

In my keynote at our Integrated Marketing Week event in New York today, I tried to translate how modern, integrated, data-driven marketing means something totally different for policy makers than it does for marketers and fundraisers.  In fact, what marketers think…read more →