Environmental Planning Tool and Optional Policy & Vision Statement Generator
This practical and easy-to-apply tool was created by DMA’s Committee on Environment and Social Responsibility (CESR) for you, the members of the direct marketing community. It is intended to be used by your organization to:
- Assist in conducting an internal evaluation of environmental practices that affect aspects of your marketing process.
- Help you attain Direct Marketing Association “Green 15” environmental performance compliance.
- Generate an environmental vision statement or policy for your organization to consider and adopt.
EVALUATION OF ENVIRONMENTAL PRACTICES
The planning tool provides you with a list of ideas and strategies to consider when developing internal environmental goals and/or policies. It empowers you to create and/or evaluate your internal policies and goals for continual environmental improvement, in balance with financial performance. Using the tool, you can consider your current practices and the environmental impact of your organization.
The tool is flexible. You may choose to focus on single areas in which to make improvement, set goals and build from there; or you may take a more comprehensive approach. At a minimum, the tool is designed to be educational. Using it gives you both a greater awareness of the breadth and complexity of environmental issues facing direct marketers and the means for addressing them in a practical, feasible manner.
ENVIRONMENTAL VISION STATEMENT OR POLICY
All responsible environmental stewards should develop internal environmental vision statements, goals, and/or policies. This tool makes it easy to do. Its “generator” function enables you to create and print your own statement or policy in draft form, which you can tailor to your company based on your indicated choices. You can even “personalize” it for your company further by using the “My Comments” box at the bottom of each section.
Be sure to check with counsel to understand any legal or ethical obligations prior to making your environmental policy or statement public. And please know that citations of third-party forest certification systems, and other programs and organizations within this tool do not constitute the DMA’s endorsement or sponsorship of these programs.