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Advocacy

DMA protects data-driven marketers and our data-driven way of life in Washington, across the States and around the globe. If you ever have any doubt about how widespread the interest in marketing practices is among policy makers and regulators, just take a look at the long list of DMA Accomplishments this year.

Every aspect of your organization is affected by public policy – and there are more than 300 current US laws (federal and state) that impact data-driven marketing. As you focus on core business functions, DMA’s Government Affairs team is constantly focused on the wide range of policy and political issues that affect the data-driven marketing community. Make us part of your public policy team by joining one or more of our members-only Legislative Coalitions.

Visit the DMA Legislative Action Center to learn about and take “DMAAction” on issues affecting our industry.

Learn more at the DMA Legislative Action CenterLegislative Coalitions

Top Issues and Resources for DMA Members