Join DMA

DMA Member Benefits

Together, We Are DMA.

DMA members join the largest global association of marketers committed to advance and protect responsible data-driven marketing. DMA membership gets you the knowledge, access and networking to increase your business ROI and advance your organizational objectives. Gain the competitive advantage when you take full advantage of DMA – from research to conferences to education and training to coalitions to advocacy and industry compliance.

DMA offers membership packages of varying pricing tiers with additional benefits.

Every DMA Member, regardless of dues level, is offered the following benefits listed below. You can view the Prezi (below) OR click to expand each topic in the right column.

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Join DMA

Advocacy and Government Affairs

As a DMA member, you become part of the public trust that is the keystone of the self-regulation we enjoy at the state and federal levels. DMA leads the conversation on the Hill, with regulators in state capitals, among industry groups and companies and with consumer protection groups on the issues that affect every data-driven marketer, including:Privacy, Children’s Protection, Mobile Apps, Email, Postal and Do-Not-Mail/Track. Our government affairs team also publishes a very informative newsletter every Friday when Congress is in session.

Networking and Best Practices

DMA works closely with marketers, enterprises, entrepreneurs, government agencies, and service partners to identify, apply, and celebrate game-changing marketing innovation. DMA members are the world’s largest community of experts across marketing development, management, and science.


The well-respected Direct Marketing Certified Professional (DCMP) designation is a watermark for every member of your marketing team – or anyone who sells to marketers. Our Certification course is available completely self-paced and online or via a three day in person training class. After completing all 17 90-minute modules, associates take an exam to be officially recognized as a DMA Certified Direct Marketer. The Modules are also available in an ad hoc grouping without certification and cover every aspect of data-driven marketing, including: : Social Media, Mobile Marketing, Web Analytics, Copywriting, Creating Successful Direct Marketing Campaigns, Business Intelligence and much more..

Free Webinars

DMA produces more than 30 highly targeted one hour webinar sessions per year, covering a wide variety of hot industry topics and addressing all aspects of marketing — from traditional channels to the latest emerging media to breaking news and announcements.

e-Newsletters and Publications

Stay on-point with publications and newsletters from DMA. As a member, you will receive exclusive subscriptions to: 3D – DMA daily news digest; Triple Bottom Line (3BL) monthly eNewsletter; Direct from Washington weekly legislative and advocacy update; and DMA Marketing Briefs weekly covering retail, financial, B2B and B2C developments.

Quarterly Business Review

Produced in partnership with the Winterberry Group, this review presents the latest industry trends in a concise format tracking six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Research is free to members.

Knowledge Center

Access to DMA’s library of information from our hosted conferences, seminars and webinars provides you with your own unrestricted access to multiple content formats from whitepapers and slides, to mobile and podcasts.

ECHO and Conference libraries of Case Studies

ECHO is the premier award program recognizing excellence in data-driven marketing. DMA members receive access to hundreds of Award Winning best practice case studies housed within The ECHO Award Library. Exclusive to DMA members, the library contains case studies on Campaign Description, Marketplace Challenges, Marketing Strategies, Marketing Tactics, Creative Strategies, Medium, Target, Results, and Cost.

Recognition and Access

All DMA members are listed in the DMA Online Directory, Online Vendor Search, allowed use of the DMA Logo, and are given special discounts and member rates for events and programs. This is the best way to find other like-minded members and suppliers.