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Are You Leveraging Data and Analytics To Create an Integrated Customer Experience?

By: Neil O'Keefe
Categories: Analytics Advantage, Data-Driven Marketing Ideas, DMA 2014 News, Real-Time & Automated Technologies

Another Pre-Conference full room is engaged in the afternoon session of “Analytics, Digital Intelligence and Experience Management”. Wearable tech, mobile apps, online browsing behavior provide a rich source of data by which a Brand can deliver more customized products and…read more →

A Neiman Marcus Christmas

By: dma
Categories: Advance, Great Marketing

As the holiday season draws near and consumers begin searching for gifts for their loved ones, retailers across the country are filling mailboxes with direct mail pieces featuring their latest merchandise. To stand out from their competitors, retailers are also…read more →