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2015 DMA Analytics Journal

DMA Analytics Journal Cover_bookstore v1l A leading resource in Big Data advanced analytics, the 2015 DMA Analytics Journal features original articles written by data scientists, academicians and experienced practitioners in the direct marketing field. Two sections cover new approaches to data driven advanced analytic methodologies as well as case studies for optimizing marketing strategy. The Journal is published by the DMA Analytics-CRM Community whose members share knowledge on data optimization, attribution, behavioral, mobile, and predictive analytics.

DMA Members

  • Digital Download: $0.00
  • Hard Copy: $49.00
Nonmembers

  • Digital Download: $69.00
  • Hard Copy: $69.00

Electronic Copy

Hard Copy


DMA/Winterberry Group Quarterly Busines Review: Q1 2015

NEW! The DMA/Winterberry Group Quarterly Business Review: First quarter of 2015 tracks trends in six key economic indicators:

– Direct and Digital Marketing (DDM) Spending – Revenue Generated from Digital and Direct Marketing Activity
– Profitability
– Staffing
– Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy


2015 Response Rate Report

Back by popular demand! Knowing what performance to expect from your campaigns has never been harder or more important. This ninth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display, social media, mobile and telephone marketing. Completely updated from previous reports, the 2015 Response Rate Report covers more media and metrics than ever before. This report is a great way to see trends in marketing and gauge your firm’s marketing performance.

  • List Price: $499.00
  • DMA Member Price: $299.00

Purchase Electronic Copy

Purchase Hard Copy


DMA 2015 Statistical Fact Book

statistical-factbook-2015

The 37th edition of DMA’s best-selling report is filled with over three hundred of charts with the latest information on direct marketing including stats on mobile to social, mail and much more! With transaction data on email and online, this valuable report provides more industry-level data than ever before. The Statistical Fact Book’s 12 chapters contain data from nearly 70 leading marketing thought leaders.

  • List Price: $499.00
  • DMA Member Price: $299.00

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Download Table of Contents

More Information

The 2015 Statistical Fact Book is here – now in its 37th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from nearly 70 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year, DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels. The 2015 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.
In addition to expanding the amount of facts and stats we include, this year’s edition also includes thought leadership pieces in the form of chapter introductions from prominent thought leaders and luminaries.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data – EXPANDED!
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Historical Postal Rates
  • Mobile Marketing
  • Nonprofit
  • Retail
  • Search
  • Social Media Marketing

DMA 2015 Statistical Fact Book and 2015 Response Rate Report

factbook-and-response-rate-report-2015

Preorder two of DMA’s best-selling publications! The 2015 Statistical Fact Book and the 2015 Response Rate Report and SAVE!

  • List Price: $898.00
  • DMA Member Price: $538.00

Purchase Electronic Copy

Purchase Hard Copy


DMA/Winterberry Group Quarterly Business Review: Q4 2014

The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing
-Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy


DMA/Winterberry Group Quarterly Business Review: Q3 2014

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing -Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy


An Essential Guide to Data Breach Notification

Protect the brand equity you’ve worked so hard to build. Prepare for data breach notification with An Essential Guide to Data Breach Notification. This all-new 234-page guide from DMA arms you with everything you need to know about data breach notification on a state and federal level.

  • List Price: $0.00
  • DMA Member Price: $0.00

Purchase Hard Copy


DMA/Winterberry Group Quarterly Business Review: Q1 2014

The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2014 tracks trends in six key economic indicators:

– Direct and Digital Marketing (DDM) Spending
– Revenue Generated from Digital and Direct Marketing Activity
– Profitability
– Staffing
– Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.00
  • DMA Member Price: $0.00

Purchase Electronic Copy


DMA 2014 Statistical Fact Book

The 36th edition of DMA’s best-selling report is filled with over three hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book’s 12 chapters contain data from nearly 70 leading marketing thought leaders.

  • List Price: $499.00
  • DMA Member Price: $249.00

Purchase Electronic Copy

Purchase Hard Copy

More Information

The 2014 Statistical Fact Book is here – now in its 36th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from over 60 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year, DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels. The 2014 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

In addition to expanding the amount of facts and stats we include, this year’s edition also includes thought leadership pieces in the form of chapter introductions from prominent thought leaders and luminaries.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data – EXPANDED!
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Historical Postal Rates
  • Mobile Marketing
  • Nonprofit
  • Retail – NEW!
  • Search
  • Social Media Marketing

DMA/Winterberry Group Quarterly Business Review: Fourth Quarter 2013

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2013.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

More Information

NEW! The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2013 tracks trends in six key economic indicators:

  • Direct and Digital Marketing (DDM) Spending
  • Revenue Generated from Digital and Direct Marketing Activity
  • Profitability
  • Staffing
  • Media Mix and Activity
  • Factors Affecting Direct & Digital Marketing

This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.


DMA 2013 Statistical Fact Book: 50% off Closeout Sale

The 34th edition of DMA’s best-selling report is filled with over two hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book’s 12 chapters contain data from nearly 40 leading marketing thought leaders.

  • List Price: $249.50
  • DMA Member Price: $124.50

Purchase Electronic Copy

Purchase Hard Copy

More Information

The 2013 Edition offers a concise overview of key direct marketing stats and facts from nearly 40 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels. The 2013 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Mobile Marketing
  • Nonprofit
  • Search
  • Social Media Marketing
  • USPS Information

DMA/Winterberry Group Quarterly Business Review: Third Quarter 2013

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2013.

  • List Price: $49.95.00
  • DMA Member Price: $0.00

Purchase Electronic Copy

More Information

NEW! The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2013 tracks trends in six key economic indicators:

  • Direct and Digital Marketing (DDM) Spending
  • Revenue Generated from Digital and Direct Marketing Activity
  • Profitability
  • Staffing
  • Media Mix and Activity
  • Factors Affecting Direct & Digital Marketing

This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.


2012 Response Rate Report

This eighth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm’s marketing performance.

  • List Price: $499.00
  • DMA Member Price: $249.00

Purchase Electronic Copy

Purchase Hard Copy

More Information

This eighth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm’s marketing performance.

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2011 -2012 Edition

Power your strategic decisions with this unrivaled report on the size and scope of direct marketing in today’s US economy. The Power of Direct Marketing gives you access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Whether you want to benchmark last year’s performance, plan for the coming year, or create a long-term strategy, the Power of Direct Marketing can provide the data.

  • List Price: $595.00
  • DMA Member Price: $295.00

Purchase Electronic Copy

Purchase Hard Copy

More Information

The best way to thrive in uncertain times is with powerful information. For direct marketers, no other report covers the full range of insights found in The Power of Direct Marketing.

The 2011 – 2012 edition provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

*Return on Marketing Investment
*DM Advertising Expenditures
*DM-Driven Sales
*DM-Driven Employment
*DM Impacts by State and by Industry

Data is broken down by channel, industry, and business model including:

*15 major channels:

•Direct mail (Non-catalog)
•Direct mail (Catalog)
•Telemarketing
•Email
•Internet Display Advertising
•Search Engine Marketing
•Social Networkng sites
•Internet (Other)
•Mobile
•Direct Response Television
•Direct Response Radio
•Direct Response Magazines
•Direct Response Newspapers
•Direct Response Insert Media
•Other

*52 major industry groupings<

*50 states and DC

*4 intended purpose categories:

•Direct order
•Lead generation
•Retail purchase
•Fundraising

*2 major markets:

•Business-to-Consumer
•Business-to-Business

Power your strategic decisions with The Power of Direct!