Join DMA

Shedding a Little Light on Government Surveillance…And What We Can Do About It

By: Susan Taplinger
Categories: Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Institute

Earlier today, Google released its first transparency report since “Edward Snowden” became a household name. This latest report seems to confirm what American citizens have feared — that increasing federal, state, and local requests show an unmistakable trend towards greater…read more →

Five Fundamentals for the Future: DMA Calls on Policymakers to Protect the Value of Data

By: Linda Woolley
Categories: Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Institute, Linda’s Leadership Series

Data has fundamentally changed the way we live.  We live in a data-driven world, and consumers enjoy greater benefits from data-driven marketing today than ever before. So it shouldn’t be surprising that policymakers in Washington and beyond are showing a…read more →