Join DMA

DMA Responds to White House ‘Big Data’ Report

By: Susan Taplinger
Categories: News

DMA Praises White House for Highlighting “Five Fundamentals for the Future”and Encourages Future Discussion Focusing on Benefits of Responsible Data Use Washington, DC, May 1, 2014 — The Direct Marketing Association (DMA) today responded to the findings of a new…read more →

DMA Responds to White House ‘Big Data’ Report

DMA2014 Keynoters Ignite Customer Engagement

By: Susan Taplinger
Categories: DMA 2014 News, News

Conference to Take Place October 25-30 in San Diego, CA April 22, 2014 — The Direct Marketing Association (DMA) today announced an outstanding keynote lineup at DMA2014: The Global Event for Data-Driven Marketers. Leading experts from Adobe, Air Canada, Bank…read more →

DMA2014 Keynoters Ignite Customer Engagement

DMA Releases 2014 ‘Statistical Fact Book’

By: Susan Taplinger
Categories: News

Marketers Report Data-Driven Marketing Drives Positive Value; Media and Tech Industries Can Expect a Good Year New York, NY, April 11, 2014— The Direct Marketing Association (DMA) today released the 2014 DMA Statistical Fact Book, offering information on the latest…read more →

DMA Releases 2014 ‘Statistical Fact Book’