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DMA Releases Quarterly Business Review (QBR) for Q4 2013

By: Susan Taplinger
Categories: News

Data Is Key Driver More Panelists Confident in Future of Data-Driven Marketing than Ever Before March 20, 2014 — The Direct Marketing Association (DMA) today released its Quarterly Business Review  (QBR) for the fourth quarter of 2013.  DMA partnered with…read more →

DMA Releases Quarterly Business Review (QBR) for Q4 2013

60 Minutes Broadcast Unnecessarily Frightens Consumers

By: Stephanie Miller
Categories: News

‘Data Broker’ Broadcast Ignores Tremendous Value of Data-Driven Marketing New York, NY, March 9, 2014 — The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in tonight’s episode of 60 Minutes….read more →

60 Minutes Broadcast Unnecessarily Frightens Consumers

DMA Releases 2014 Member Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

Responsible Data Stewardship Is Key to Consumer Trust and Loyalty, Regardless of Marketing Channel Washington, DC, February 18, 2014 — The Direct Marketing Association (DMA) today announced the 2014 updated version of its Guidelines for Ethical Business Practices.  Updated topics…read more →

DMA Releases 2014 Member Guidelines for Ethical Business Practices