We respect your privacy – and so do our members. DMA ensures that consumers have choices about unwanted marketing offers. Our members honor consumers who don’t want to be contacted. You have choices about the type of marketing you receive – two of our consumer services deal with mail and catalogs and online advertising.
DMA protects you by making sure that marketers use data responsibly for marketing purposes only. We are like the “cop on the beat.” If any marketer is not using data in an ethical manner, or sending you unwanted marketing offers, then we work within an ethics complaint process to get them into compliance or we will refer them to appropriate regulatory and consumer protection agencies to take swift action. Read more about it in this fact sheet or at DMAChoice.org.
Among other steps, we require our members to:
Our “Know the Truth About Your Data” infographic is designed to help you understand how marketing data is used responsibly for marketing purposes. Feel free to share it with others.
Tools You Can Use:
If you seek to file a complaint about a marketing offer or fundraising solicitation, you may file a complaint by clicking here:
File a General Ethics Complaint
If you seek to file a complaint about an unwanted online ad that you believe has been served to you based on your browsing history, you can click here:
File an Online Behavioral Advertising (OBA) Ethics Complaint
Direct Marketing Association
Corporate & Social Responsibility (CSR) Department
1615 L St. NW
Washington, DC 20036-5624
DMA’s Resource Center for Consumers