×
mobile logo

Events Calendar

Nov 03
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
November 3 – December 8, 2015, Every Tuesday
headshot
Clare Harrison Full Circle Consulting, Inc.
headshot
Christine Fleming McIsaac Smart Solutions Group, Inc.
11/03/2015
Feb 09
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
February 9 – March 15, 2016, Every Tuesday
headshot
Clare Harrison Full Circle Consulting, Inc.
headshot
Christine Fleming McIsaac Smart Solutions Group, Inc.
02/09/2016
Apr 26
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
April 26 – May 31, 2016, Every Tuesday
headshot
Clare Harrison Full Circle Consulting, Inc.
headshot
Christine Fleming McIsaac Smart Solutions Group, Inc.
04/26/2016
Sep 13
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
September 13 - October 18, 2016, Every Tuesday
headshot
Clare Harrison Full Circle Consulting, Inc.
headshot
Christine Fleming McIsaac Smart Solutions Group, Inc.
09/13/2016
Nov 01
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
November 1 - December 6, 2016, Every Tuesday
headshot
Clare Harrison Full Circle Consulting, Inc.
headshot
Christine Fleming McIsaac Smart Solutions Group, Inc.
11/01/2016
Nov 30
In Person Course

Comprehensive CRM and Database Management

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
November 30 – December 1st, 2015
headshot
Devyani Sadh Data Square
11/30/2015
Jun 16
In Person Course

Comprehensive CRM and Database Management

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
June 16-17, 2016
headshot
Devyani Sadh Data Square
06/16/2016
Dec 01
In Person Course

Comprehensive CRM and Database Management

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
December 1 - 2, 2016
headshot
Devyani Sadh Data Square
12/01/2016
Jun 06
In Person Course

Mobile Marketing Fundamentals

Consumers have become increasingly mobile centric and as a consequence, marketers need to follow suit by learning to understand and use mobile to connect, engage and influence consumers throughout ... LEARN MORE »

date
June 6-7, 2016
headshot
Michael Becker mCordis
06/06/2016
Sep 13
In Person Course

Mobile Marketing Fundamentals

Consumers have become increasingly mobile centric and as a consequence, marketers need to follow suit by learning to understand and use mobile to connect, engage and influence consumers throughout ... LEARN MORE »

date
September 13-14, 2016
headshot
Michael Becker mCordis
09/13/2016
Jun 14
In Person Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improv... LEARN MORE »

date
June 14, 2016
headshot
Matt Bailey SiteLogic
06/14/2016
Apr 06
Live Online Course

Multichannel Measurement

The multichannel marketing environment poses a special set of measurement challenges. Many simply measure the results of single promotions rather than taking a holistic campaign view: embracing the... LEARN MORE »

date
April 6 – May 11, 2016, Every Wednesday
headshot
Chuck McLeester Measured Marketing LLC
04/06/2016
Dec 16
In Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the ... LEARN MORE »

date
December 16, 2015
headshot
Devyani Sadh Data Square
12/16/2015
Jun 20
In Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the ... LEARN MORE »

date
June 20, 2016
headshot
Devyani Sadh Data Square
06/20/2016
Dec 15
In Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the ... LEARN MORE »

date
December 15, 2016
headshot
Devyani Sadh Data Square
12/15/2016
Dec 17
In Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
December 17-18, 2015
headshot
Rhonda Knehans Drake Drake Direct
12/17/2015
Jun 21
In Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
June 21-22, 2016
headshot
Rhonda Knehans Drake Drake Direct
06/21/2016
Dec 15
In Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
December 15-18, 2016
headshot
Rhonda Knehans Drake Drake Direct
12/15/2016
Sep 08
Live Online Course

Integrated Marketing – Live Online

This course will present five experts in various channels of integrated marketing with an overview and action plan section that will help you pull it all together. We’ll make sure you stay ahead ... LEARN MORE »

date
September 8 - October 13, 2016
09/08/2016
Sep 28
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 28-30, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
09/28/2015
Oct 26
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
October 26-28, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
10/26/2015
Dec 07
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 7-9, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
12/07/2015
Feb 09
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
February 9-11, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
02/09/2016
Mar 21
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
March 21-23, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
03/21/2016
Apr 11
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
April 11-13, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
04/11/2016
May 09
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
May 9 - 11, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
05/09/2016
Jun 13
In Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
June 13 - 15, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
06/13/2016
Sep 28
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 28-30, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
09/28/2015
Oct 26
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
October 26-28, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
10/26/2015
Dec 07
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 7-9, 2015
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
12/07/2015
Feb 09
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
February 9-11, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
02/09/2016
Mar 21
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
March 21-23, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
03/21/2016
Apr 11
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
April 11-13, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
04/11/2016
May 09
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
May 9 - 11, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
05/09/2016
Jun 13
In Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
June 13 - 15, 2016
headshot
Beth Smith Smith Browning Direct
headshot
Ashleigh Sawdon The APG Group
06/13/2016
May 18
In Person Course

Integrating Direct Mail

Is direct marketing dead or is it a stealth weapon?

This two-day course in direct mail will teach you the specifics of how to get amazing results and GUARANTEE that you will always have a su... LEARN MORE »

date
May 18 — 19, 2016
headshot
Ron Jacobs Jacobs & Clevenger
05/18/2016
Sep 21
In Person Course

Integrating Direct Mail

Is direct marketing dead or is it a stealth weapon?

This two-day course in direct mail will teach you the specifics of how to get amazing results and GUARANTEE that you will always have a su... LEARN MORE »

date
September 21 - 22, 2016
headshot
Ron Jacobs Jacobs & Clevenger
09/21/2016
Dec 03
In Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
December 3 – 4, 2015
headshot
Neil Feinstein Zezo Digital
12/03/2015
Apr 18
In Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
April 18 – 19, 2016
headshot
Neil Feinstein Zezo Digital
04/18/2016
Jun 02
In Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
June 2 – 3, 2016
headshot
Neil Feinstein Zezo Digital
06/02/2016
Sep 29
In Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
September 29 - 30, 2016
headshot
Neil Feinstein Zezo Digital
09/29/2016
May 12
In Person Course

Marketing Data Governance

Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, monitoring, and have in place business rules that insure... LEARN MORE »

date
May 12 - 13, 2016
headshot
Peg Kuman Relevate
05/12/2016
Dec 03
In Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
December 3-4, 2015
headshot
Jeanette Mcmurtry e4marketing Company
12/03/2015
Jun 09
In Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
June 9 - 10, 2016
headshot
Jeanette Mcmurtry e4marketing Company
06/09/2016
Nov 03
In Person Course

Loyalty Strategy for Business Leaders

Join us for this new loyalty marketing strategy course, where you’ll discover what it takes to foster loyal customers, reduce attrition, and improve profitability. Immerse yourself in a fun and i... LEARN MORE »

date
November 3-4 2015
headshot
Jeff Berry COLLOQUY
11/03/2015
Apr 25
In Person Course

Loyalty Strategy for Business Leaders

Join us for this new loyalty marketing strategy course, where you’ll discover what it takes to foster loyal customers, reduce attrition, and improve profitability. Immerse yourself in a fun and i... LEARN MORE »

date
April 25-26, 2016
headshot
Jeff Berry COLLOQUY
04/25/2016
Mar 22
Live Online Course

Psychology-Based Marketing Online

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
March 22- April 26, 2016
headshot
Jeanette Mcmurtry e4marketing Company
03/22/2016
Oct 08
Live Online Course

Psychology-Based Marketing Online

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
October 8 – November 12, 2015, Every Thursday
headshot
Jeanette Mcmurtry e4marketing Company
10/08/2015
Feb 25
In Person Course

Customer Insights Phase I: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the customer. These insights are gleaned from customer behavior, experiences, beliefs, needs or wants ... LEARN MORE »

date
February 25 — 26, 2016
headshot
Matt Bailey SiteLogic
02/25/2016
Feb 22
In Person Course

Audience Management Phase I: Overview of Data-Driven Audience Management

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects in order to know who they are, what they like, how they... LEARN MORE »

date
February 22 - 23, 2016
headshot
Kathy Linehan Change Strategies
headshot
Scott Fenwick Fenwick Consulting & Training
02/22/2016
Dec 15
Webinar

Personalize or Die – The Art and Science of Relevance in Conversion

Customer experience today is almost universally poor – marketers target consumers by the million, blasting them with irrelevant emails, stalking them around the web with annoying ads, and when th... LEARN MORE »

date
12/15/2015
headshot
Charles Nicholls Hybris Software & CEC SAP
12/15/2015
Dec 01
Webinar

Email Design for Non-Designers

Think you’re not a designer? Think again! Design doesn’t require innate talent or a fancy degree—in fact, there’s a method to the design madness. This webinar will break down the design pro... LEARN MORE »

date
December 1, 2015
headshot
Justine Jordan Litmus
headshot
Loren McDonald Silverpop, an IBM Company
12/01/2015
Dec 17
Webinar

Data Demystified: How to use 1st, 2nd, and 3rd party data to achieve a 360 degree customer view

Many marketers didn’t choose their career because they have doctorates in data science. But today’s marketer is expected to master the intricacies of data to generate and demonstrate digital en... LEARN MORE »

date
December 17, 2015
date
Donald P. Hinman, Ph.D dhConsulting
date
Terry Nugent Medical Marketing Service, Inc.
date
Amy Benicewicz ListBargains.com
12/17/2015
Jan 13
Webinar

Insights from the 2015 Analytic Challenge Winners

Powered by DMA’s Analytics Community and global marketing company Epsilon, the 2015 Analytic Challenge asked participants to develop a model for a direct response marketing company that predicts ... LEARN MORE »

date
January 13, 2016
date
John Young Analytic Consulting Group, Epsilon
date
Karan Sarao University of Connecticut
date
Aaron Davis DataLab USA
date
Scott Ross MSC - A Valid Company
01/13/2016
Dec 09
Webinar

Align Your Team’s Marketing with the Customer Journey

In this presentation, we will discuss how marketing teams can use the newest methodologies of today to best enable their marketing departments to be in sync with the customer journey. This journey... LEARN MORE »

date
December 09, 2015
date
Jonathan Moran SAS
12/09/2015
Nov 19
Webinar

Combining Different Channels to Reach Your Customers

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with bran... LEARN MORE »

date
November 19, 2015
date
Norman Quesnel Amica Mutual Insurance
11/19/2015
Nov 17
Webinar

Holiday Deliverability Workshop – Getting to the Inbox

Santa’s elves are busy ramping for the big day – and so are you. Sending volumes are up, frequency is up, and you want to engage with all of your subscribers. But how to you ensure you stay of... LEARN MORE »

date
November 17,2015
date
Karen Balle BlueHornet
date
Tom Sather, Sr. Return Path
11/17/2015
Jan 21
Webinar

The 7 Deadly Sins of Those Who Review Creative

There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best pra... LEARN MORE »

date
January 21, 2016
headshot
Steve Maggio DaVinci Direct
date
Jenny Allen CCAH
01/21/2016
Dec 16
Webinar

Myths and Dark Legends: How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding

Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embra... LEARN MORE »

date
December 16, 2015
date
Tom Gaffny Tom Gaffny Consulting
12/16/2015
Nov 18
Webinar

Creative Confessionals: The Art—and Necessity!—of Brainstorming

DMANF LogoIf your supporter engagement program is chugging along within the safe c... LEARN MORE »

date
November 18, 2015
headshot
Will Valverde
11/18/2015
Nov 11
Webinar

Analytics and the Internet of Things

The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connecte... LEARN MORE »

date
November 11, 2015
date
Bill Franks Teradata
11/11/2015
Nov 04
Webinar

4 Steps to Creating a Content Marketing Plan

Tips for Standing Out in the Digital Crowd

Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and ge... LEARN MORE »

date
November 4, 2015
11/04/2015
Oct 22
Webinar

Email Address Quality – What Does It Mean To Be Clean?

Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to ... LEARN MORE »

date
October 22, 2015
10/22/2015
Oct 21
Webinar

Easy Wins in Donor Retention

Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers... LEARN MORE »

date
October 21, 2015
10/21/2015
Oct 28
Webinar

5 Keys to Connecting with Real People

All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they'r... LEARN MORE »

date
October 28, 2015
10/28/2015
Oct 04
Webinar

Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digit... LEARN MORE »

date
October 14, 2015
10/04/2015
Oct 13
Webinar

Email Best Practices: Make An Impact In The Inbox

Tips for Standing Out in the Digital Crowd

There’s no doubt about it: getting noticed in the inbox these days is more challenging than a digital version of Where’s Waldo. It also comes a... LEARN MORE »

date
October 13, 2015
10/13/2015
Mar 30
Event

Email Evolution Conference 2016

Plan now to join us in New Orleans to hear advanced techniques and strategies to improve your email and digital initiatives as well as how to boost response and increase revenue!

... LEARN MORE »
date
March 30 – April 1, 2016
03/30/2016
Feb 18
Event

Washington Nonprofit 2016

Make your plans now to join us and hundreds of fundraising and marketing professionals at the Washington Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundr... LEARN MORE »

date
February 18-19, 2016
02/18/2016
Oct 16
Event

&THEN16

&THEN is the DMA Annual Event reinvented for you. Everything about this new experience is designed to maximize your marketing mojo. Created by Marketers for Marketers, &THEN features bold thought l... LEARN MORE »

date
October 16-18, 2016
10/16/2016
Jan 14
Webinar

Can B2C Companies Predict What Every Single Customer Will Buy and When? The Realities vs. Myths of Predictive Customer Analytics

Marketing’s most important job is to get people to buy your products or services. So what if you could wave a wand and suddenly know which of your customers were ready to buy and what they would ... LEARN MORE »

date
January 14, 2016
headshot
Peter Moloney Loyalty Builders, Inc.
01/14/2016
Jan 25
Webinar

2016 Outlook: What to Expect in Direct & Digital Marketing

Let’s kick off the New Year by making sense of the major forces that have shaped the marketing industry in 2015 as well as forecasting their effects in 2016 and beyond. Join us for the razor-shar... LEARN MORE »

date
January 25, 2016
headshot
Bruce Beigel Winterberry Group
01/25/2016
Feb 10
Webinar

Reaping Financial Rewards With Big Data…Finally!

The buzz around Big Data continues –an incredible amount of data is being generated every day, limitless cloud based systems are readily available and being used, Big Data technology companies a... LEARN MORE »

date
February 10, 2016
date
Niren Sirohi iKnowtion
02/10/2016
Mar 09
Webinar

Art of Targeting

Abstract: Join us for an enlightening presentation focused on the importance of targeting. Stephen H. Yu, Associate Principal, Analytics & Insights Practice Lead, eClerx, will cover a number of to... LEARN MORE »

date
March 9, 2016
date
Stephen H. Yu eClerx
03/09/2016
Apr 13
Webinar

How to use the FREE accounts in Azure Machine Learning to Do Almost Anything

For this workshop you will need to sign up for a free Cortana Analytics/Azure Machine Learning account and download the power points and data files. (Instructions will be sent once you are registe... LEARN MORE »

date
April 13, 2016
date
Bill Meade Neal Analytics
04/13/2016
Jan 07
Webinar

How to Gain Greater Control Over Your Customer Data for Email Marketing

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a st... LEARN MORE »

date
January 7, 2016
01/07/2016
Dec 17
Webinar

FTC v. Wyndham Settlement

You are invited to attend a members-only briefing on the terms of last week’s settlement between the FTC and Wyndham Hotels and the impact of the settlement on data security practices. This brie... LEARN MORE »

date
December 17, 2015
date
Stew Ingis Venable
date
Christopher Oswald DMA
12/17/2015
Jun 23
In Person Course

Emerging Trends

Stay on top of the ever-changing marketing landscape. Know if it’s a fad or phase or if it’s the real deal! Understand today’s prevailing trends, emerging technologies and marketing innovati... LEARN MORE »

date
June 23 - 24, 2016
06/23/2016
Jan 12
Webinar

Inside Tips on How to Win an eec Email Marketing Award

Have you ever thought about trying to win an award that would recognize your amazing efforts as an email marketer or industry thought leader? The eec is excited to announce that nominations opened ... LEARN MORE »

date
January 12, 2015
headshot
Loren McDonald Silverpop, an IBM Company
headshot
Shanon Strahl Email Marketing Consulting
01/12/2016
Mar 16
Event

The Dynamic State of Data

As a DMA member and leader in data driven-marketing, you are invited to join a select group of industry peers at DMA's 2016 The Dynamic State of Data policy event. Scheduled for Wednesday, Februar... LEARN MORE »

date
March 16, 2016
03/16/2016
Feb 24
In Person Course

Audience Management Intensive at RampUp! 2016

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects in order to know who they are, what they like, how they... LEARN MORE »

date
February 24, 2016
headshot
Kathy Linehan Change Strategies
02/24/2016
Jan 27
Webinar

An Overview of Global Email Marketing Compliance

More than ever it is crucial that data-driven organizations address the risks and legal responsibilities in relation to their digital marketing practices. The legislative landscape is ever growing,... LEARN MORE »

date
January 27, 2016
headshot
Udeme Ukutt Mailjet SAS
headshot
Nancy Harris Salesfusion
headshot
James Koons Dotmailer
headshot
Alex Krylov Experian
headshot
Chris Kolbenschlag Bronto
01/27/2016
Feb 17
Webinar

8 Requirements for Powerful BtoB and BtoC Communities: Important Community Research Insights and Innovations at Gilt

Communities are one of the most powerful and highest ROI initiatives for marketers. 92% of BtoB and BtoC buyers read online reviews to inform buying decisions.
DMA Marketing Hall of Famer Ern... LEARN MORE »

date
February 17, 2016
headshot
Ernan Roman ERDM
headshot
Bill Kinneman Gilt
02/17/2016
Mar 10
Webinar

Closing the Door to Legal Minefields in Cyber Marketing

Online marketing evolves as quickly as the Internet itself; and, just as quickly, the law of intellectual property changes to keep up. Alongside each new opportunity that cyberspace offers to marke... LEARN MORE »

date
March 10, 2016
date
Stacy O. Stitham Brann & Isaacson
03/10/2016
Feb 24
Webinar

Markets, Missions, Money and Measurement: Generating Organizational Intelligence for Stronger Fundraising Results

The Markets, Missions, Money and Measurement webinar is designed to help you unpack change in your operating environment, donors and strategies and to provide concrete and practical tools to build ... LEARN MORE »

date
February 24, 2016
date
Brian Crimmins Changing Our World, Inc.
02/24/2016
May 18
Live Online Course

Emerging Trends

Stay on top of the ever-changing marketing landscape. Know if it’s a fad or phase or if it’s the real deal! Understand today’s prevailing trends, emerging technologies and marketing innovati... LEARN MORE »

date
May 18 - June 22, 2016
05/18/2016
Feb 11
Webinar

Analytics for Improving Customer Experience: Deploying Natural Language Processing and Social Media Analytics

Today, undoubtedly social media channels represent the biggest source of customer experience information. Twitter, Facebook, Blogs, Forums and product reviews forms provide a wealth of both positiv... LEARN MORE »

date
February 11, 2015
date
Nick Kadochnikov IBM
02/11/2015
Mar 18
Webinar

Machine Learning and Automated Modeling

Can machines think? Can machines do what we, as thinking entities, can do? Not quite. But they can make decisions – and that can be very helpful!

Machine learning, very simply, uses speci... LEARN MORE »

date
March 18, 2015
date
Peter Zajonc Epsilon
date
Martin Rose Acxiom
03/18/2015
Apr 08
Webinar

Big Data, Small Data, Clean Data, Messy Data: The Importance of Analytics & Data Refinement

In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision mak... LEARN MORE »

date
April 8, 2015
date
Stephen Yu Willow Data Strategy
04/08/2015
May 13
Webinar

2015 DMA Analytics Journal Release with Authors Presenting

Authors will present their articles and discuss background and research challenges. They will also take your questions and suggestions for future research.

... LEARN MORE »
date
May 13, 2015
05/13/2015
Jun 10
Webinar

Big Data Enabled Analytics for Actionable Customer Insight

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has cr... LEARN MORE »

date
June 10, 2015
06/10/2015
Jun 24
Webinar

Deliver Analytically-Driven Personalization Using Both Online & Offline Data

Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturi... LEARN MORE »

date
June 24, 2015
date
Suneel Grover SAS
06/24/2015
Jul 08
Webinar

200 Years of Evolution of Statistical Methods for Marketing

Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics.
The old paradigm of data analys... LEARN MORE »

date
July 8, 2015
date
Yuri Balasanov University of Chicago Graham School
07/08/2015
Aug 12
Webinar

Text Analytics: Descriptive and Predictive

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage... LEARN MORE »

date
August 12, 2015
date
Steven Struhl Converge Analytic
08/12/2015
Sep 16
Webinar

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experience... LEARN MORE »

date
September 16, 2015
date
Ernan Roman ERDM and author of Voice of the Customer Marketing
date
Grant Ritter MassMutual
09/16/2015
Feb 10
Webinar

Love Your Players? – Churn Prevention in the Gaming Industry

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, t... LEARN MORE »

date
February 10, 2015
date
Eunju Suh, PhD Florida International University
date
Matt Alhaery IBM
02/10/2015
Feb 12
Webinar

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns... LEARN MORE »

date
February 12, 2015
date
Amy Bernicewicz List Bargains
date
Dave McSweeney Diamond Marketing Solutions
date
Matthew Vernhout eec Advocacy Committee
02/12/2015
Apr 09
Webinar

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begi... LEARN MORE »

date
April 9, 2015
date
Kaitie Coghlan LiveRamp
date
Donna Hamilton Alliant
04/09/2015
Sep 10
Webinar

TADA: Unscrambling Data

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the cus... LEARN MORE »

date
September 10, 2015
date
Ed Falconer OgilvyOne
date
Mark Donatelli Ogilvy & Mather Worldwide
date
Amy Benicewicz ListBargains.com
09/10/2015
Mar 19
Webinar

Integrated Marketing, What is It?

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work wel... LEARN MORE »

date
March 19, 2015
date
Grant Ritter MassMutual
date
Pam Larrick Javelin Marketing Group
03/19/2015
Apr 22
Webinar

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create pr... LEARN MORE »

date
April 22, 2015
date
Chen Zhao Marchex
date
Mike Boland BIA Kelsey
04/22/2015
Jul 16
Webinar

Omnichannel Strategies in the Financial Sector

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing po... LEARN MORE »

date
July 16, 2015
date
Margot Vaughan MasterCard Advisors
07/16/2015
Sep 17
Webinar

Strategic Planning for Omnichannel Success

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help ev... LEARN MORE »

date
September 17, 2015
date
Ed Tracy RAPP
date
Alan Lin RAPP
09/17/2015
Feb 29
Event

eec Meet-Up in Newton, MA

We would like to invite you to a local Boston meetup for email digital marketers on Monday, February 29, 2016 from 5:30-8:00 pm ET brought to you by the Email Experience Council. The objective of t... LEARN MORE »

date
February 29, 2016
02/29/2016
Feb 17
Webinar

Making Better Data Investments in 2016

The GDMA and Winterberry Group will discuss highlights of the Global Review of Data-Driven Marketing and Advertising 2015 report, which surveyed 3,000 marketers from around the world on how they ar... LEARN MORE »

date
February 17, 2016
02/17/2016
Apr 15
In Person Course

DMA/NMI Omnichannel Certification Masterclass

An in-person certification course on the technologies that marketers need to know in order to be truly literate in the programmatic space. We provide three separate tracks on tactics that go beyond... LEARN MORE »

date
April 15, 2016
04/15/2016
Mar 02
Webinar

Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data

In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode o... LEARN MORE »

date
March 2, 2016
headshot
Anders Ekman, DataMentors
03/02/2016
Feb 23
Event

Atlanta Regional Roundtable

Join us for a ½ day of learning and networking and discover how companies like the PGA Tour Superstore, Merial, and rDialogue are recreating the customer-experience to increase ROI and achieve bus... LEARN MORE »

date
February 23, 2016
02/23/2016
Feb 18
Webinar

Reality Check: How Integrated is Your Marketing, Really?

Have you achieved integrated marketing nirvana? If you're like most companies, this is still an ongoing challenge. Silos, legacy databases, less-than-par software packages, and dwindling budgets ha... LEARN MORE »

date
February 18, 2016
date
April Clark CAS
date
Norman Quesnel AMICA
date
Edward Ramsey Valassis
date
Grant Ritter MassMutual
date
Terry Nugent Medical Marketing Service
02/18/2016

We're Sorry There Is Nothing That Matches Your Filters

Please adjust your filtering or contact a live chat representative towards the bottom of the screen for help.

Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us