mobile logo

DMA Statistical Fact Book

The Definitive Source for Direct Marketing Benchmarks Updated with over 30 new sources and 100+ new pages of new content

statbookThe 2015 Statistical Fact Book is here – now in its 37th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from nearly 70 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year, DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels.

The 2015 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

In addition to expanding the amount of facts and stats we include, this year’s edition also includes thought leadership pieces in the form of chapter introductions from prominent thought leaders and luminaries.

Chapters Cover:

  • Catalog
  • Consumer Demographics
  • Data – EXPANDED!
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Historical Postal Rates
  • Mobile Marketing
  • Nonprofit
  • Retail
  • Search
  • Social Media Marketing

List Price: $499.00
DMA Member Price: $299.00

Purchase Electronic CopyPurchase Hard CopyDownload Table of Contents

Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us