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DMA Statistical Fact Book

The Definitive Source for Marketing Insight is back!

SFB2016-CoverThe best-selling marketing Statistical Fact Book is here – now in its 38th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from over 60 leading research sources and thought leadership pieces from prominent luminaries.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year. DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels.

The 2016 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

With over 300 pages chock-full of data, there’s something insightful for every marketer!


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Chapters Cover:

  • Marketing Overview
  • Data
  • Direct Mail/Catalog
  • Retail
  • Digital
  • Search
  • Mobile
  • Social
  • Nonprofit
  • Postal Rates

List Price: $499.00 | DMA Member Price: $299.00

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