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DMA Announces Key Strategic Partnerships to Enrich IMW Conference


Post Date: April 15, 2014
By: Susan Taplinger

 Integrated Marketing Week to Take Place June 3-4 in NYC

New York, NY, April 15, 2014 — The Direct Marketing Association (DMA) is pleased to announce strategic partnerships with eight leading organizations for Integrated Marketing Week (IMW):  The Alliance for Audited Media; CMO.com; Direct Marketing Club of New York (DMCNY); Direct Marketing News; Forrester Research, Global Marketing Alliance, MENG; SoDA – Global Society for Digital Marketing Innovators; and Target Marketing Group.  IMW:  The Event for Integrated Marketing in the Customer Experience Era, will take place June 3-4 at the Metropolitan Pavilion in New York City. 

“Each one of these outstanding organizations lends expertise, thought-leadership, and innovation to help make IMW the incredible integrated marketing experience that it is,” said Paul A. McDonnough, DMA’s vice president, conferences and events.  Our strategic partners are working with us to enrich and promote IMW, and to help spread the word to the larger community through their constituents and networks.”

Alliance for Audited Media
The Alliance for Audited Media connects North America’s top advertisers, ad agencies, media companies, and platform providers. Its members stand for trusted media analysis across all brand platforms — print, Web, mobile, email, and more — to make smart decisions. In turn, Alliance for Audited Media delivers insightful, audited cross-media metrics that matter. It’s all about bringing trust and confidence to the new world of media.

CMO.com
CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders — all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources — offering daily exclusive content—thought leadership, interviews with industry leaders, insight, features, news, and slide shows — from across the industry.

The Direct Marketing Club of New York (DMCNY)
The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided support, education, and networking opportunities to direct marketers since 1926 — a regional, professional nonprofit association for all those interested in direct and digital marketing. The Direct Marketing Club of New York helps its members reach new heights and make new connections.

Direct Marketing News
Direct Marketing News is the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward. Its team of professional journalists and key industry columnists and contributors provide daily online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and hot creative campaigns.

Forrester Research
Forrester Research is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. To help clients understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. Forrester guides leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight.

Global Marketing Alliance (GMA)
The Global Marketing Alliance (GMA) is an international business community serving marketers around the world. The GMA connects brands and buyers with providers and suppliers. Its website runs alongside its GMA Talkback magazine and the GMA NewsWire service. Together, all of this provides insightful industry news, commentary and analysis from the world of international marketing.

MENG
MENG is a national network of top-level marketing executives. The organization is devoted to enhancing its members’ professional skills, relationships, and knowledge and prides itself on a culture of genuine camaraderie. MENG is structured as a not-for-profit membership organization and are governed by a 15-person Board of Directors. It has a Program Director that organizes national programs open to all MENG members.

SoDAThe Global Society for Digital Marketing Innovators
SoDA is the primary multinational organization focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support, and exploration of how technology can be leveraged to transform consumer experiences. SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices.

 Target Marketing Group
The Target Marketing Group (TMG) is a division of North American Publishing Company. For 36 years, Target Marketing magazine – the flagship of the Target Marketing Group – has helped direct marketing professionals navigate the world of omnichannel marketing to help marketers market smarter. Target Marketing Group also provides its signature content of case studies and best practices through webinars, virtual conferences, and face-to-face events, as well as daily e-newsletters, blogs, video and other online content.

For more information on IMW, and to register, please click here. 

About Integrated Marketing Week (IMW)

Integrated Marketing Week (IMW):  The Event for Integrated Marketing in the Customer Experience Era is where 1500 of the most senior marketing leaders meet to share their integrated marketing successes, road test the new tech, meet the top vendors, and make decisions about the tools and partnerships that can help them deliver across all channels. IMW, which takes place June 3-4 in New York City, is all about helping marketers rise to the toughest challenge of them all: delivering the multichannel customer experience — which means delivering great customer experience and truly integrated marketing, across any and every channel: Web, social, mobile, broadcast, email, in-store, outdoor, and beyond.

No single channel can win out any more. Today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next — and that’s exactly what IMW offers.  Hot topics include: Integrated Marketing; Customer Experience; Multichannel; Smart Segmentation; Revenue Performance; Predictive Analytics; The New Creative; Data-Driven Marketing; Content Marketing; Big Data; Social Media; Mapping the Customer Journey; Mobile; Cross-Channel Personalization; and Making the Most of SEO.

For information about IMW sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org. 

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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