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DMA Presents the 2013 International ECHO™ Awards — Complete List Of Winners


Post Date: October 15, 2013
By: Susan Taplinger

DMA Presents the 2013 International ECHOTM Awards — Complete List Of Winners

 

Chicago, IL, October 15, 2013 — The Direct Marketing Association (DMA) presented its 2013 International ECHO Awards tonight at McCormick Place West in Chicago, during the DMA2013 Conference & Exhibition, which concludes Thursday, October 17.

The following is a complete list of this year’s International ECHO Awards winners, including the four special awards and the Gold, Silver, and Bronze ECHO winners.

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 SPECIAL 2013 International ECHO Awards Winners

The Diamond ECHO

Consumer Products

Client: Fonterra Brands (Ltd) Tip Top

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Feel Tip Top

 

Henry Hoke Award

Sponsored by Hoke Communications, Inc.

Insurance

Client: PNozorg

Agency: TBWA/NEBOKO DOWNTOWN

Campaign: The Boring Guys

 

Personal Connections ECHO Award

Sponsored by Pitney Bowes

Insurance

Client: MAPFRE Insurance Brazil

Agency: DirectOne Brazil

Campaign: Making insurance simple with less cost and increased relationship

 

USPS Gold Mailbox Award

Sponsored by the United States Postal Service

Not-for-Profit

Client: Chill Out E.V.

Agency: Wunderman Germany

Campaign: Pencil Case

 GOLD 2013 International ECHO Awards Winners

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: THE FIRST EMAIL TEST DRIVE

 

Consumer Products

Client: Fonterra Brands (Ltd) Tip Top

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Feel Tip Top

 

Consumer Products

Client: Unilever Philippines

Agency: OgilvyOne Worldwide Manila

Campaign: Ponds Face my Love

 

Consumer Products

Client: Beyond Dark

Agency: OgilvyOne Worldwide London

Campaign: Measure of Pleasure

 

Financial Products and Services

Client: TRY

Agency: TRY Reklameybrå AS

Campaign: SUPERSAVE

 

Information Technologies

Client: GOOGLE Singapore

Agency: Ogilvy & Mather Singapore

Campaign: ‘Chrome Experiment: Ramakien’

 

Insurance

Client: PNozorg

Agency: TBWA/NEBOKO DOWNTOWN

Campaign: The Boring Guys

 

Not-for-Profit

Client: Chill Out E.V.

Agency: Wunderman Germany

Campaign: Pencil Case

 

Not-for-Profit

Client: Food for the Poor

Agency: Food for the Poor, Inc.

Campaign: A Stitch and a Prayer

 

Not-for-Profit

Client: World Vision Canada

Agency: Russ Reid

Campaign: Horn of Africa Crisis Response

 

Not-for-Profit

Client: ASPCA

Agency: True North, Inc.

Campaign: ASPCA: Cracking the Donor Code

 

Pharmaceutical/Healthcare

Client: Kimberly-Clark

Agency: Ogilvy New York

Campaign: Generation Know

 

Publishing/Entertainment

Client: Chicago Shakespeare Theater

Agency: Iris Mobile

Campaign: George and Will Come to Life

 

Publishing/Entertainment

Client: Bud Fox AB

Agency: TBWA

Campaign: The Ice Record Project

 

Retail/Direct Sales

Client: DES’S

Agency: VCCP Spain

Campaign: MY MATTRESS SAVINGS BANK

 

Travel & Hospitality/Transportation

Client: V/Line

Agency: McCann Melbourne

Campaign: Guilt Trips

SILVER 2013 International ECHO Awards Winners

 

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: RAPIDPEDIA

 

Automotive

Client: Volkswagen-Audi España S.A.

Agency: CP Proximity

Campaign: ŠKODA CHANGE MY CAR

 

Business and Consumer Services

Client: United Parcel Service General Services Co.

Agency: Ogilvy

Campaign: Go West—The Journey of Terracotta Warrior to the U.S.

 

Communications/Utilities

Client: Halebop

Agency: Smicker

Campaign: Bop to the top!! A challenging, brand new loyalty concept for Sweden’s most satisfied mobile customers

 

Communications/Utilities

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Bringing Alive the Blackberry Boys on Social Media

 

Communications/Utilities

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Leads worth $700 mln unlocked at $5 per lead

 

Consumer Products

Client: Unilever

Agency: Ogilvy & Mather/OgilvyOne Worldwide

Campaign: Reflections

 

Consumer Products

Client: MARS NZ

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Donation Glasses

 

Consumer Products

Client: Frucor

Agency: The Hallway

Campaign: Mizone Zonelab

 

Consumer Products

Client: Unilever Canada

Agency: Ogilvy & Mather/OgilvyOne Worldwide

Campaign: Photoshop Action

 

Consumer Products

Client: Frucor Beverages Ltd

Agency: Colenso BBDO/Proximity New Zealand

Campaign: The V Motion Project

 

Consumer Products

Client: The North Face

Agency: Ogilvy

Campaign: Go Wild

 

Education

Client: Regent University

Agency: Tocquigny

Campaign: FY ‘13 Student Acquisition Campaign

 

Education

Client: Danish Defence Recruitment Branch

Agency: Relationshuset Gekko

Campaign: Train with the Danish Defence – like 188,056 other

 

Financial Products and Services

Client: ABN AMRO

Agency: Van Wanten Etcetera

Campaign: Queensday cashbox

 

Information Technologies

Client: IBM China

Agency: Ogilvy Beijing

Campaign: Parallel Paths

 

Information Technologies

Client: IBM

Agency: OgilvyOne London

Campaign: IBM Wimbeldon Smarter Fans

 

Information Technologies

Client: IBM Australia

Agency: OgilvyOne Australia

Campaign: CIOs cut out to lunch

 

Insurance

Client: GEICO

Agency: The Martin Agency

Campaign: GEICO Radical Accessibility – “Maxwell”

 

Insurance

Client: Ethias

Agency: BBDO Belgium

Campaign: Ethias – Neighbourhood Fixers

 

Not-for-Profit

Client: American Cancer Society

Agency: Russ Reid

Campaign: Making Strides Against Breast Cancer Campaign

 

Not-for-Profit

Client: FAD – Anti-drug Foundation

Agency: Shackleton

Campaign: 144 Hours

 

Not-for-Profit

Client: Operation Smile

Agency: Russ Reid

Campaign: Stock an Operating Room Campaign

 

Pharmaceutical/Healthcare

Client: Laboratorios Alter

Agency: Shackleton

Campaign: Flutown

 

Product Manufacturing and Distribution

Client: Nexans

Agency: Mecka

Campaign: The Coconut

 

Professional Services

Client: IBM

Agency: Ogilvy New York

Campaign: IBMblr

 

Publishing/Entertainment

Client: Reliance Industries Limited

Agency: OgilvyOne Worldwide, Mumbai

Campaign: The Mumbai Indians

 

Retail/Direct Sales

Client: Pão De Açúcar

Agency: Giovanni+Draftfcb

Campaign: BIRTHDAY MESSAGES – THE APP THAT BECAME A BOOK

 

Retail/Direct Sales

Client: Vodafone, India

Agency: OgilvyOne Worldwide, Mumbai

Campaign: 30% more Vodafone employees are “Happy to Help”

 

Travel & Hospitality/Transportation

Client: Swedish Insitute

Agency: Volontaire

Campaign: Curators of Sweden

 

Travel & Hospitality/Transportation

Client: British Airways

Agency: OgilvyOne London

Campaign: Mosaic

BRONZE 2013 International ECHO Awards Winners

Automotive

Client: BMW Canada

Agency: Rivet Global

Campaign: BMW 2012 Conquest Program

 

Automotive

Client: BMW Group Czech Republic

Agency: Proximity Prague

Campaign: BMW 7 Series and You

 

Automotive

Client: Piaggio Vehicles Pvt. Ltd

Agency: OgilvyOne Worldwide, Mumbai

Campaign: Once Upon a Vespa

 

Business and Consumer Services

Client: Kirin Company, Limited

Agency: DAIKO Advertising, Inc.

Campaign: 1,000,000 Genki Song Project

 

Business and Consumer Services

Client: UPS

Agency: Ogilvy New York

Campaign: Flypaper

 

Business and Consumer Services

Client: Mannaz

Agency: RelationshusetGekko

Campaign: Sold-out

 

Communications/Utilities

Client: Halebop

Agency: Smicker

Campaign: Bop News – A different newsletter for those sceptical of advertising in general

 

Communications/Utilities

Client: DCC Energi

Agency: Mediabroker/Cool Gray

Campaign: The Red Card

 

Consumer Products

Client: Frucor Beverages Ltd

Agency: Colenso BBDO/Proximity New Zealand

Campaign: The V Motion Project

 

Consumer Products

Client: Hindustan Unilever Limited

Agency: NetCORE Solutions

Campaign: HUL Active Wheel – Rural Missed Call Campaign

 

Consumer Products

Client: Affinity PetCare S.A.

Agency: CP Proximity

Campaign: PET FOOD RELEASE

 

Consumer Products

Client: Unilever Canada

Agency: OgilvyOne Worldwide Toronto

Campaign: Women Who Should Be Famous

 

Education

Client: MG54

Agency: MG54

Campaign: #May1810

 

Financial Products and Services

Client: AIR MILES Reward Program

Agency: Squareknot

Campaign: BMO Ticket to Paradise and the AIR MILES Reward Program

 

Financial Products and Services

Client: American Express

Agency: OgilvyOne

Campaign: Talking Tags

 

Financial Products and Services

Client: ATP

Agency: Hjatelin Stahl

Campaign: PensionClass

 

Financial Products and Services

Client: Aditya Birla Money

Agency: M&C Saatchi

Campaign: Hastakshar Mudra

 

Financial Products and Services

Client: Birla Sun Life Mutual Fund

Agency: M&C Saatchi

Campaign: Laxmi Papad

 

Information Technologies

Client: IBM

Agency: OgilvyOne Worldwide

Campaign: Everything comes alive with IBM

 

Information Technologies

Client: IBM

Agency: Ogilvy New York

Campaign: US Open Live Shazam Experience

 

Insurance

Client: Nationwide Insurance

Agency: Wilde Agency

Campaign: HRC Turnaround

 

Insurance

Client: American Family Insurance

Agency: Ogilvy & Mather

Campaign: American Dreams Campaign

 

Insurance

Client: Grupo Banco Do Brasil & MAPFRE Seguros

Agency: Direct One

Campaign: Making insurance simple with less cost and increased relationship

 

Insurance

Client: EmblemHealth

Agency: Hacker Group

Campaign: Lunch Pail

 

Not-for-Profit

Client: Fundación Once & FSC Inserta

Agency: Shackleton

Campaign: Never Give Up Plan

 

Not-For-Profit

Client: Amnesty International

Agency: Colenso BBDO/Proximity New Zealand

Campaign: Trial by Timeline

 

Not-for-Profit

Client: Inspiring Denmark

Agency: adtention

Campaign: How to recruit a complete ambassador corps with a strong visual identity and a little chocolate.

 

Not-for-Profit

Client: The Norwegian Cancer Society

Agency: Bouvet

Campaign: We are all different

 

Pharmaceutical/Healthcare

Client: Bupa Care Services

Agency: The Hallway

Campaign: Bupa Home Truths

 

Pharmaceutical/Healthcare

Client: Simply You Pharmaceuticals a.s

Agency: Ogilvy & Mather, Prague

Campaign: The Erection Blister

 

Product Manufacturing and Distribution

Client: Heineken

Agency: Shackleton

Campaign: Snatch Desperados

 

Product Manufacturing and Distribution

Client: Nestle (China) Ltd.

Agency: Ogilvy Beijing

Campaign: BenNaNa Brings Magic Fun

 

Product Manufacturing and Distribution

Client: The Coca-Cola Company

Agency: OgilvyOne

Campaign: Sprite Minalakhir

 

Professional Services

Client: FLSmidth

Agency: Klausen + Partners

Campaign: Find Your Hidden Treasure

 

Retail/Direct Sales

Client: Bar Posto 6

Agency: e|ou mkt de relacionamento

Campaign: Feijoada and the Beanstalk

 

Retail/Direct Sales

Client: Pão De Açúcar

Agency: Giovanni+Draft FCB

Campaign: FORTUNE COOKIE – THE BIRTHDAY CARD THAT CHANGED THE LIVES OF THOSE WHO HAS NEVER

 

Retail/Direct Sales

Client: IKEA USA

Agency: Ogilvy New York

Campaign: The Life Improvement Project

 

Travel & Hospitality/Transportation

Client: TripAdvisor

Agency: Wilde Agency

Campaign: Selling the product no one wants

 

Travel & Hospitality/Transportation

Client: Royal Caribbean

Agency: e|ou mkt de relacionamento

Campaign: Caribbean

 

For more information about the International ECHO Awards, please visit www.dma-echo.org.

Get Social with ECHO

Find us on LinkedIn                            Tweet about this year’s ECHO Awards using hashtag #2013ECHOAwards.

 

About DMA’s International ECHO Awards

Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in direct marketing campaigns.  With entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.

 

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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