San Diego, CA, October 28, 2014 — The Direct Marketing Association (DMA) presented its 2014 International ECHO Awards tonight at the San Diego Convention Center, during the DMA2014 Conference & Exhibition, which concludes Thursday, October 30.

The following is a complete list of this year’s International ECHO Awards winners, including the four special awards and the Gold, Silver, and Bronze ECHO winners.

* * *

SPECIAL 2014 International ECHO Awards Winners

 

The Diamond ECHO

Category: Information Technologies

Client: Fuji Xerox

Agency: Republik New Zealand

Campaign: Wide War One

 

Henry Hoke Award

Sponsored by Hoke Communications, Inc.

Category: Education

Client: Federation University Australia

Agency: CUBED Communications

Campaign: Federation University Australia

 

Personal Connections ECHO Award

Sponsored by Pitney Bowes

Category: Business and Consumer Services

Client: Aeroplan

Agency: Cossette

Campaign: Milestone

 

USPS Gold Mailbox Award

Sponsored by the United States Postal Service

Category: Professional Services

Client: Google Japan

Agency: MRM//McCann Tokyo

Campaign: AdWords Puzzle Campaign: Find the Key to Business Success with Google

 

GOLD 2014 International ECHO Awards Winners

 

Category: Automotive

Agency: Proximity Barcelona

Campaign: Audi Toy Service

 

Category: Consumer Products

Client: Samsung New Zealand

Agency: Colenso BBDO

Campaign: The Smart Phone Line

 

Category: Consumer Products

Client: Nestle Waters North America

Agency: Ogilvy New York

Campaign: Three Minutes in Italy

 

Category: Information Technologies

Client: Fuji Xerox

Agency: Republik New Zealand

Campaign: Wide War One

 

Category: Insurance

Agency: Nationale-Nederlanden

Campaign: Nationale Nederlanden #whateverhappens

 

Category: Not-for-Profit

Agency: Food For The Poor, Inc.

Campaign: Choupette – “I Thirst” Campaign

 

Category: Not-for-Profit

Agency: Food for the Poor, Inc.

Campaign: The Book of Maudiel – The story of a little boy who needs a new home

 

Category: Product Manufacturing and Distribution

Client: VAASAN Sverige

Agency: Volontaire

Campaign: The Bunogram

 

Category: Professional Services

Client: IBM

Agency: Ogilvy New York

Campaign: Mobile World Congress

 

Category: Professional Services

Client: Google Japan

Agency: MRM//McCann Tokyo

Campaign: AdWords Puzzle Campaign: Find the Key to Business Success with Google

 

Category: Publishing/Entertainment

Agency: Saatchi & Saatchi Stockholm

Campaign: HOME INVASION

 

Category: Retail/Direct Sales

Client: Burger King

Agency: Colenso BBDO

Campaign: Anti Pre Roll

 

Category: Retail/Direct Sales

Client: Burger King

Agency: Colenso BBDO

Campaign: Motel Burger King

 

Category: Travel & Hospitality/Transportation

Client: British Airways

Agency: Ogilvy New York

Campaign: Visit Mum

 

SILVER 2014 International ECHO Awards Winners

 

Category: Automotive

Client: Audi Canada

Agency: BIMM

Campaign: Audi Health Check

 

Category: Automotive

Client: Mazda New Zealand

Agency: 0.99

Campaign: There’s a Mazda2 look for you.

 

Category: Automotive

Agency: Proximity Barcelona

Campaign: Weather Report Emails

 

Category: Business and Consumer Services

Agency: HCL Technologies Limited

Campaign: #CoolestInterviewEver – World’s First End to End Recruitment Campaign on Twitter

 

Category: Business and Consumer Services

Client: Falck

Agency: RelationshusetGekko

Campaign: Cause for Alarm?

 

Category: Business and Consumer Services

Agency: Lowe Campbell Ewald

Campaign: U.S Navy – FY13 Interactive & Enhanced TV Campaign

 

Category: Business and Consumer Services

Client: Aeroplan

Agency: Cossette

Campaign: Milestone

 

Category: Communications/Utilities

Agency: Hi (KPN)

Campaign: Hi #passed

 

Category: Consumer Products

Client: Coca-Cola Company Latam

Agency: Enyetech S.A.

Campaign: Coca-Cola FM

 

Category: Consumer Products

Client: Hindustan Unilever

Agency: PHD India

Campaign: Kan Kajura Teshan

 

Category: Consumer Products

Client: Mondelez Philippines Inc.

Agency: Ogilvy & Mather Philippines

Campaign: TANG “RECYCLASS”

 

Category: Financial Products and Services

Client: American Express

Agency: Ogilvy New York

Campaign: Everyday Credit Card Launch

 

Category: Financial Products and Services

Client: Nationwide Financial

Agency: Wilde Agency

Campaign: Nationwide Financial Winback “New Yorker Cartoon”

 

Category: Information Technologies

Client: IBM

Agency: Ogilvy New York

Campaign: #IBMFOODTRUCK

 

Category: Insurance

Agency: Ditzo

Campaign: Click against Cancer

 

Category: Not-for-Profit

Agency: Bring Dialog Norway

Campaign: GLED EN SOM GRUER SEG TIL JUL

 

Category: Not-For-Profit

Client: The Norwegian Cancer Society

Agency: Bouvet

Campaign: Home for Christmas

 

Category: Not-for-Profit

Agency: 0.99

Campaign: The Silent Treatment

 

Category: Not-for-Profit

Client: World Vision Canada

Agency: Russ Reid

Campaign: World Vision Canada – Back to School Appeal

 

Category: Pharmaceutical/Healthcare

Client: Kimberly-Clark

Agency: Ogilvy New York

Campaign: Guard Your Manhood

 

Category: Product Manufacturing and Distribution

Client: MAN Diesel & Turbo

Agency: Klausen + Partners

Campaign: DOUBLE IMPACT

 

Category: Product Manufacturing and Distribution

Client: DuPont

Agency: OgilvyEntertainment

Campaign: The Power of Shunya

 

Category: Product Manufacturing and Distribution

Client: Frucor Beverages Ltd.

Agency: Colenso BBDO

Campaign: V Robbers

 

Category: Product Manufacturing and Distribution

Client: Coca-Cola

Agency: SHACKLETON Madrid S.L.

Campaign: You have no remedy

 

Category: Professional Services

Client: E.I. DuPont India Pvt.Ltd.

Agency: OgilvyOne Worldwide-India

Campaign: The Power of Shunya

 

Category: Publishing/Entertainment

Client: Star Movies/Star World

Agency: Grey Digital

Campaign: Life of “I”

 

Category: Publishing/Entertainment

Agency: Proximity Barcelona

Campaign: Tickets for Priests

 

Category: Retail/Direct Sales

Client: Dishoom

Agency: OgilvyOne London

Campaign: The Dishoom Story Plates

 

Category: Travel & Hospitality/Transportation

Agency: DDB Stockholm

Campaign: Are you Klaus-Heidi?

 

Category: Travel & Hospitality/Transportation

Client: Carnival Cruise Lines

Agency: The Lacek Group

Campaign: Carnival Cruise Lines WAVE Campaign

 

BRONZE 2014 International ECHO Awards Winners

 

Category: Automotive

Client: Chevrolet do Brasil

Agency: E/OU-MRM

Campaign: The Good Choice

 

Category: Automotive

Client: Toyota

Agency: RAPP

Campaign: Toyota Handraiser Campaign


 

 

Category: Business and Consumer Services

Client: Ritsumeikan Asia Pacific University

Agency: Direct Marketing Zero Co.ltd

Campaign: 250 Days “KIZUNA” Project

 

Category: Business and Consumer Services

Client: Circus Hair

Agency: E/OU-MRM

Campaign: Bearded Lady

 

Category: Business and Consumer Services

Client: Combi Next Corporation

Agency: Direct Marketing Zero Co.ltd

Campaign: Everybody Blessing! Happiness sharing programs for mom & baby

 

Category: Communications/Utilities

Client: Vodafone India

Agency: OgilvyOne Worldwide

Campaign: Creating the world’s most loved telecom brand

 

Category: Communications/Utilities

Client: Rogers Communications Inc.

Agency: Proximity Canada

Campaign: Mosquito Netting

 

Category: Communications/Utilities

Client: Prisa Radio

Agency: SHACKLETON Madrid S.L.

Campaign: Music Works Miracle

 

Category: Communications/Utilities

Client: Rogers Communications Inc.

Agency: Proximity Canada

Campaign: PVR Confidential

 

Category: Consumer Products

Client: Carlsberg Malaysia Sdn Bhd

Agency: Alpha245 Communications Sdn Bhd

Campaign: Somersby “Books for Cider”

 

Category: Consumer Products

Agency: Wunderman

Campaign: T-Mobile B2B Small Business Acquisition Campaign

 

Category: Consumer Products

Client: Microsoft (Xbox One)

Agency: Wunderman

Campaign: Xbox One: Dead Rising 3

 

Category: Education

Client: Royal Canadian Mint

Agency: Cossette

Campaign: Heart of The Arctic

 

Category: Education

Agency: WATConsult

Campaign: Website Development and Content Marketing for Human Touch of Chemistry

 

Category: Financial Products and Services

Client: American Express Banking Corp.

Agency: OgilvyOne Worldwide-India

Campaign: American Express Centurion

 

Category: Financial Products and Services

Client: PFA Pension

Agency: Umwelt

Campaign: PFA Pensionstallet

 

Category: Information Technologies

Client: HCL Technologies Limited

Campaign: #CoolestInterviewEver – World’s First End to End Recruitment Campaign on Twitter

 

Category: Information Technologies

Agency: Good Morning AS

Campaign: Good Morning Breakfast Application

 

Category: Information Technologies

Client: IBM Australia

Agency: OgilvyOne & DT Australia

Campaign: Making Data Sexy

 

Category: Information Technologies

Client: IBM Denmark

Agency: OgilvyOne Worldwide

Campaign: Moving Bits & Bytes

 

Category: Information Technologies

Client: AT&T

Agency: Rodgers Townsend DDB

Campaign: World’s First Instantly Trackable DM

 

Category: Insurance

Client: Allstate

Agency: UMarketing

Campaign: “Home Nurture” Emails

 

Category: Insurance

Agency: Pappas MacDonnell, Inc.

Campaign: Access Health CT – Change is Here Campaign

 

Category: Not-for-Profit

Client: Doctors Without Borders/ Médecins Sans Frontières (MSF)

Agency: True North Inc.

Campaign: “Right Now” Digital Advertising Campaign

 

Category: Not-for-Profit

Client: Amnistie Internationale Canada Francophone

Agency: Cossette

Campaign: Minute of Silence. Minute of Hope

 

Category: Not-for-Profit

Agency: Russ Reid

Campaign: Operation Smile – Holiday Matching Campaign

 

Category: Not-for-Profit

Client: Wendy Newman, Fund Raising Strategies

Agency: Fundraising Strategies, Inc.

Campaign: ROAR!!!!

 

Category: Not-for-Profit

Agency: OgilvyOne London

Campaign: Smart Swaps

 

Category: Pharmaceutical/Healthcare

Client: Pfizer (Malaysia) Sdn Bhd

Agency: Alpha245 Communications Sdn Bhd

Campaign: Pfizer “Ball of Life”

 

Category: Pharmaceutical/Healthcare

Client: Quest Diagnostics

Agency: CDMiConnect

Campaign: “Faces of Celiac” Campaign

 

Category: Product Manufacturing and Distribution

Client: BP The Netherlands

Agency: Ogilvy & Mather Amsterdam

Campaign: Bingo at the pump

 

Category: Product Manufacturing and Distribution

Client: Unilever India

Agency: OgilvyOne Worldwide

Campaign: Changing the way India dresses

 

Category: Product Manufacturing and Distribution

Client: Spin Master Toys

Agency: Proximity Canada

Campaign: Stunt Anywhere

 

Category: Professional Services

Agency: BBDO Belgium

Campaign: An invitation to innovation

 

Category: Professional Services

Client: N/A

Agency: Proximity Barcelona

Campaign: Honest Envelopes

 

Category: Professional Services

Client: Marketing Association

Agency: justONE

Campaign: In love with response

 

Category: Professional Services

Agency: GES

Campaign: The Art & Science of Engagement

 

Category: Publishing/Entertainment

Client: IBM

Agency: Ogilvy New York

Campaign: Datagrams

 

Category: Travel & Hospitality/Transportation

Client: InterContinental Hotels Group

Agency: OgilvyOne Worldwide

Campaign: Smart vs. Smart

 

Category: Travel & Hospitality/Transportation

Client: British Airways

Agency: Ogilvy New York

Campaign: Ungrounded: An Innovation Lab in the Sky

For more information about the International ECHO Awards, please visit www.dma-echo.org.

Get Social with ECHO

About DMA’s International ECHO Awards

The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929, originally focused on direct mail.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

# # #

 

Share Now: Tweet about this on TwitterShare on LinkedInShare on Facebook