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DMA Supports Patent Litigation Reform Bill


Post Date: October 24, 2013
By: Susan Taplinger

Continues Work to Stop Frivolous Suits

New York, NY, October 24, 2013 — The Direct Marketing Association (DMA) is pleased that House Judiciary Committee Chairman Bob Goodlatte has introduced a bill addressing the problem of abusive patent litigation.  The bipartisan Innovation Act (H.R. 3309) builds on the reforms that were made last Congress in the America Invents Act.  

“DMA is pleased that Chairman Goodlatte has introduced legislation to help curb the abuses of patent trolls on American companies, large and small.  These wasteful patent suits are a drain on growth and innovation — and ultimately on our economy,” said Peggy Hudson, DMA’s senior vice president, government affairs.  “DMA has been working closely with Chairman Goodlatte, as well as with an association coalition, to find a bipartisan legislative solution to this growing problem in this Congress.  We will continue our efforts to stop these frivolous suits.”

For more information, and interview opportunities, please contact Jerry Cerasale at jcerasale@the-dma.org. 

To read the full text of the bill, please click here. 

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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