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DMA2014 Keynoters Ignite Customer Engagement


Post Date: April 23, 2014
By: Susan Taplinger

Conference to Take Place October 25-30 in San Diego, CA

April 22, 2014 — The Direct Marketing Association (DMA) today announced an outstanding keynote lineup at DMA2014: The Global Event for Data-Driven Marketers. Leading experts from Adobe, Air Canada, Bank of America, Ben & Jerry’s, Condé Nast, KBM Group, Live Nation Network, Nutrisystem, OgilvyOne Worldwide, ROSEN, Salesforce Marketing Cloud, Shell, Time Warner Cable, Winterberry Group, Yext, 5by — and more — will share their marketing insight and keys to success. DMA2014 will take place October 25-30 at the San Diego Convention Center.

“We are thrilled to announce a truly standout keynote roster for DMA2014 — focused on this year’s theme of igniting customer engagement,” said Paul McDonnough, DMA’s vice president, conference and events. “With these dynamic speakers — representing a full spectrum of marketing disciplines from social media to consumer brands, to telecommunications to agencies, to finance, and so much more — DMA2014 empowers attendees to engage consumers with the most relevant, 1:1, real-time messaging that truly drives success.”

Keynote Highlights

Sunday, October 26

Trust, Transparency, & Ice Cream: Using Business as a Force for Good

  • Rob Michalak, Global Director, Social Mission, Ben & Jerry’s
  • Richard Rosen, President and CEO, ROSEN

Today we can no longer just say our company is good, we have to prove it. The best way to do that is to combine genuine values with transparency and empathy to generate more meaningful customer relationships and increased sales. Rob Michalak and Richard Rosen lead the charge to deepen customer relationships by living this holistic business approach. These two visionary leaders will explain how to excel in this bright future of consumer engagement.

Monday, October 27

The Evolution of Engagement: The Modern Reality of One-to-One

  • Gary S. Laben, CEO, KBM Group
  • Francois Orhan, Head of Global CRM, Shell
  • Ian DiTullio, Director of Loyalty Marketing, Air Canada

While customer engagement has always been the goal of direct marketers, the scope and definition of customer engagement have changed. Thanks to the proliferation of technology, customers expect more personalization, relevancy, and customization from brands. Guided by Gary S. Laben, executives from Air Canada and Shell will talk about how their companies are rising to the challenge of evolving customer engagement for better customer experiences, closer customer relationships, and improved business results.

Marketing in a Digital World

  • John Mellor, Vice President, Strategy & Business Development, Adobe
  • Christopher Reynolds, Vice President, Data and Marketing Analytics, Condé Nast

Today’s consumers expect more from the brands they trust. The explosive growth of digital and the increasing number of channels have led to a revolution in the practices and models that make companies work—placing marketers directly at the center of business strategy. That transformation will require significant understanding that links marketers to consumers, data to creative, and online with offline channels. This dynamic panel will explore what it takes for marketers to empower the customer experience – and to drive success for organizations in a time when every consumer is connected.

Tuesday, October 28

eCommerce: The Crucible of Customer Engagement

  • Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide

Every serious marketer needs to understand and appreciate the power of eCommerce. It is an intense learning environment, a microcosm of all business, and the ultimate test of Customer Engagement. As consumers everywhere become empowered and digitally enabled, they demand commerce experiences that are seamless. This keynote panel discussion of senior marketing executives will share their knowledge and experiences along the eCommerce journey.

Wednesday, October 29

The Future of Omnichannel Campaign Management

  • Bruce Biegel, Managing Director, Winterberry Group
  • Jeff Ragovin, Chief Strategy Officer, Salesforce Marketing Cloud

The process for executing marketing campaigns has undergone a revolution in what is possible for marketers and their service provider partners. Built through a series of acquisitions over the past several years, the real question is — are we really there yet, and where do we go next? This panel of marketing “cloud” leaders and end users will seek to understand what is possible today and what is on the road map for tomorrow.

What’s NeXt: A Look into the Lens @ 2015 and Beyond

  • Russell Wallach, President, Live Nation Network
  • Joan Hogan Gillman, Executive Vice President and COO, Media Services, Time Warner Cable
  • Greg Isenberg, Founder and CEO, 5by
  • Keira Krausz, Executive Vice President and CMO, Nutrisystem
  • Wendi Sturgis, Executive Vice President, Sales and Services, Yext
  • Justine Metz, Head, Global Wealth Management, Marketing and Sales Support, Bank of America

Brands, solution providers, agencies, analysts, and marketing executives are all consumed with marketing’s next wave. Where are the Internet and marketing technologies taking us? How can we leverage the game-changing developments of a modern data-driven marketing mix? Join today’s leading business figures with a stake in this mix and hear first-hand their perspectives and analysis on upcoming trends and its impact on business and the data-driven marketing landscape.

For more information, and to register, please click here.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage 1:1 with customers via relevant, responsible, and real-time messaging — and drive response. We do this through leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  With strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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