September 5, 2012 — The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.
Since 1966, DMEF has worked on multiple fronts to support direct/interactive marketing education at colleges and universities across the country. Now, with the continuation of the NextGen program, DMEF is in position to help recent college graduates — known as program associates — bridge the gap between the classroom and the workplace.
“In the year they are in the program, our associates gain real-life and marketplace experience that would usually be obtained after several years in the workplace,” said Craig Wood, DMEF Chair and CEO/Founder of Clarity Group. “I believe this is the most cost-effective management training program for entry-level talent. Companies benefit from access to highly motivated graduates eager for a career in direct and interactive marketing.”
The Next Generation Leaders Program is a 12-month rotational program created by Direct Marketing Educational Foundation (DMEF) and Direct Marketing Association (DMA). This unique program provides invaluable work experience to top graduates from leading universities, and allows them to investigate the varied and exciting careers available in direct and interactive marketing. Those accepted to the highly competitive program receive exceptional training through several assignments at top companies in the field while working alongside some of the business’ most experienced marketing professionals.
Past participants have credited the program with giving them a strong foundation on which to build their careers. “Even four years after graduating from the NextGen program, I constantly find myself referencing many of the basic skills that I learned while at the various sponsor companies,” said Franciso Alberini, Director Social Media, Adworthy, Inc. “Whether it’s building PowerPoint decks, managing complex client projects, or applying basic direct marketing principles in digital marketing campaigns, I continue to be amazed at how much I learned and retained in one short year.”
This year’s NextGen program will take place in Los Angeles and New York City. Sponsor companies DIRECTV, Epsilon, Guthy-Renker, and Paradysz will benefit from DMEF’s rigorous selection process in bringing the following talent to their organizations:
2012–2013 NextGen Associates
2012–2013 NextGen Sponsor Companies
DIRECTV (www.directv.com) is the world’s leading provider of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to 19.91 million customers in the United States and 13.67 million customers in Latin America. DIRECTV reported revenues of $7.22 billion in the second quarter of 2012. DIRECTV is composed of two main operating units – DIRECTV US, and Latin America, as well as DIRECTV Regional Sports Networks(NASDAQ: DTV).
Epsilon (www.epsilon.com)brings a unique blend of expert consulting, marketing data, technology and agency services together to create authentic customer experiences that enable their clients to build stronger connections with their clients. Epsilon operates in North America, EMEA and APAC, and employs over 3,000 associates worldwide and works with over 2,000 global clients, including 26 of the Fortune 100, who trust Epsilon with their essential marketing services. Forrester Research ranks Epsilon as a top Database Marketing Services Provider, Epsilon is an Alliance Data Company (NYSE: ADS)
Established in 1988, Guthy-Renker, LLC. (www.guthy-renker.com) is today one of the world’s largest direct response television companies with sales of more than $1.8 billion per year and an average annual growth rate of 25% over the last 10 years. Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to US and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail, and retail channels.
With its direct and digital businesses, Paradysz’s (www.paradysz.com) core capabilities are in understanding, targeting, acquiring, cultivating and optimizing customers for its clients. Deeply experienced in multiple media channels, including mail, search, print, display and email, coupled with its strategy and creative capabilities, the company takes full advantage of a range of proprietary analytical solutions, business intelligence and media research tools. With a client list that’s a Who’s-Who of premier commercial and nonprofit organizations, the Paradysz organization has continued to grow its reputation as one of the industry’s critical thinkers and leaders.
About Direct Marketing Educational Foundation (DMEF)
Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate and place college students in direct/interactive marketing careers, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised throughout the year support a broad range of world-class educational programs and scholarships. Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. In addition, more than 3,000 professors have participated in DMEF programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.
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