Effective May 9, 2012
General Statement of Privacy
The Direct Marketing Association respects the privacy of its members and of those who visit this site.
Attention Consumers: Consumers can find information to help them with their marketing preferences, including how to register for DMA’s Preference Services, at www.DMAChoice.org and can also contact us via email at Consumer@the-dma.org if they wish to learn more. The DMA does not engage in marketing to consumers and does not maintain consumer marketing data, rather, it offers consumers ways to manage their preferences via DMAchoice.org.
Information We Collect
When you visit one of the DMA websites mentioned above, our Web server automatically recognizes the domain name of your computer or Web-enabled device. We collect information that you share when you complete an online registration form or make postings to bulletin boards or chat areas on our sites or via other website transactions. This information may include, but is not limited to, your name, company name, company address, phone number, fax number, email address and payment information (e.g., encrypted credit card number and billing address).
When you sign on to our websites or make a purchase, we will collect the additional contact and payment information, payment history, profile and preference information that you provide.
We collect the email addresses of those who purchase goods or services from us and supply us with their email address.
We may also collect information on what pages users access or visit, as described below.
Use of Information by DMA and Others
DMA uses information collected about visitors to our websites to:
DMA may share information collected through our websites with agents or contractors authorized solely to perform services on our behalf, such as providing support for our internal operations.
From time to time, DMA may also share information collected through our websites with other reputable third-party organizations whose products or services we feel may be of interest to you or to deliver on our behalf DMA advertisements to you on other Websites you visit. However, please note that we do not share email addresses with third-party organizations for their marketing purposes, instead, we may occasionally send you messages from reputable third-parties on their behalf, and you will be able to opt-out of future third party offers if you choose to opt-out as set forth below.
We do not rent email addresses to third-party organizations.
A “cookie” is a small piece of information that a website can store in a designated file on your computer or Web-enabled device. Cookies can be used, among other things, to identify your computer or device when you log into a website and may track your IP address in order to do so.
Choices About Data Collection and Use
We may allow advertisements to be placed on our websites by third-party organizations. Those organizations may collect web-reporting data on their placed advertisements.
If you do not wish to receive information about new DMA products and services, third party offers we may send you, or upcoming events, you may opt-out of receiving promotional DMA communications by sending an email request to email@example.com. In your email, please indicate which mode(s) of communication you would like to opt-out of (postal mail, email or telephone contact). If you are visiting other Websites and see an advertisement from the DMA, there will be an opportunity to opt-out of future DMA ads on that site as managed by the third party provider through its opt-out function.
Please note that DMA members who opt-out of promotional DMA communications will continue to receive non-promotional DMA communications via email and otherwise that are provided as conditions of membership. If you would like to opt-out of individual DMA member publications, please contact DMA Customer Service at 212.790.1500 or via email firstname.lastname@example.org. If you do not wish to have your information shared with third party companies as previously described, please send an email request to email@example.com indicating such. We will be sure your name is removed from the list we share with other organizations.
You can also contact us by mail or phone:
The Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036-6700
(212) 768-7277 Extension 1500
Access and Correction
Upon your request, we will provide you with the opportunity to review and correct the contact and payment information that we maintain about you. We will accommodate all reasonable requests. If you wish to review the accuracy of the information you have provided, please send an email request to firstname.lastname@example.org.
We use industry-standard encryption technologies when transferring and receiving payment and other sensitive data. We have security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from or about you.
Please be assured that we take your concerns about privacy quite seriously, and we intend to take every reasonable effort to protect your privacy. If you have any questions about DMA’s privacy practices, please contact DMA’s Corporate & Social Responsibility Department:
1615 L Street NW, Suite 1100
Washington, DC 20036
Fax: (202) 955-0085
All personally identifiable information collected by registration for these services is used to implement your preferences only. The DMA does not sell consumer mailing or emailing lists.