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DMA Ethics & Compliance

Do not just what is legal, but what is right. That is the mandate for all DMA members and our call to the industry for every data-driven marketer and supplier. DMA self-regulatory guidelines are the most effective alternative to heedless or restrictive regulation. They set a high bar for responsible marketing, and are flexible enough to address ongoing changes in technology, markets, consumer interest and new business practices. The DMA Ethics Policy and Ethics Operation committees develop, update and enforce our Ethical Guidelines as part of our public trust with regulators and consumer.

DMA Ethics & Compliance Program


Because self-regulation and responsible marketing are so important to the overall health of the direct marketing community, DMA’s Corporate & Social Responsibility (CSR) department hosts free compliance briefings for DMA members. Topics range from self-regulation and privacy/ethics to environment and international affairs. To receive notification of compliance webinar offerings, please email ethics@the-dma.org.

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