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Consumer Help

DMA is committed to Consumer Choice.

DMA does not sell consumer lists to marketers. DMA is a nonprofit trade association that helps consumers through dmachoice.org, a service for consumers who are seeking help in removing their names from marketing lists to reduce the amount of unwanted mail they receive in their mailbox. Visit dmachoice.org for more information.

You may also send a $1 processing fee with the name and address you seek to remove to:

Direct Marketing Association
P.O. Box 643
Carmel, NY 10512

  • This should prevent further unwanted mail from our members.  You can submit names of the deceased, or if you are serving as a caretaker, you can reduce their unwanted mail by going to the site.
  • For online ads, if you are seeking to reduce the online ads you are seeing, you can opt-out of online behaviorally targeted advertising by going to: youradchoices.com. This will ensure you no longer receive those types of ads, but you will receive other mass-generated ads that are sent generally on-line and do not go to a specific individual or computer device (examples are dating ads for a particular geography or political ads during election campaigns.)

File a complaint about a marketing offer or fundraising solicitation.

File a General Ethics Complaint

File a complaint about an unwanted online ad that you believe has been sent as an online behavioral ad.

File an Online Behavioral Advertising Ethics Complaint

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