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What is Next, My Dear Watson?

By: Susan Taplinger
Categories: Data-Driven Marketing Ideas

IBM’s supercomputer Watson just got stronger and cheaper, as the New York Times reported:   Welcome to the age of supercomputing for everyone. On Thursday IBM will announce that Watson, the computing system that beat all the humans on “Jeopardy!” two…read more →

DMEF Hones Its ‘Marketing EDGE’

By: Stephanie Miller
Categories: Great Marketers, Great Marketing

Last night, at its Rising Star Awards Dinner, the Direct Marketing Educational Foundation (DMEF) made history as it announced its new name and mission.  The new name, Marketing EDGE, reflects the dramatic transformation happening in marketing and education today. Established…read more →