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Putting Consumers at Ease about Data-Sharing

By: Susan Taplinger
Categories: Advance, Great Marketing

Every day, marketers and consumers alike see and experience the fact that data delivers great value and relevance across the entire data-driven economy. Because of data-driven advertising, consumers enjoy free access to an incredible wealth of information and benefits across…read more →

DMA Releases 2013 ‘Statistical Fact Book’

By: Susan Taplinger
Categories: News

Report Shows Growth and Optimism in Direct Marketing Community; Increased Awareness of Need for Proper Data Analytics and Governance New York, NY, April 30, 2013— The Direct Marketing Association (DMA) today released its Statistical Fact Book 2013.  Now in its…read more →

DMA Releases 2013 ‘Statistical Fact Book’