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DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

By: Susan Taplinger
Categories: News

Testimony Stresses the Value of Responsible Data Use and Strength of Self-Regulation Across the Data-Driven Marketing Economy Washington, DC, December 18, 2013 — Jerry Cerasale, senior vice president of government affairs  for the Direct Marketing Association (DMA), will testify this…read more →

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

DMA to Release New Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

In early 2014, as part of the ongoing process for maintaining a healthy and trusted self-regulated marketplace for data-driven marketing, the Direct Marketing Association (DMA), will be releasing new Guidelines for Ethical Business Practice.   “The Guidelines go beyond what is…read more →

DMA to Release New Guidelines for Ethical Business Practices

DMA Appoints Peggy Hudson Senior Vice President, Government Affairs

By: Susan Taplinger
Categories: News

September 4, 2013 — The Direct Marketing Association (DMA), the world’s largest trade association for  advancing and protecting responsible data-driven marketing, today announced the appointment of Peggy Renken Hudson as senior vice president, government affairs.  Hudson brings to DMA a…read more →

DMA Appoints Peggy Hudson Senior Vice President, Government Affairs

DMA Strongly Disagrees with Op-Ed Attacking Commercial Data Use

By: Susan Taplinger
Categories: News

Article Wrongly Conflates Issues of National Security with Data Used for Marketing Purposes August 19, 2013 — The Direct Marketing Association (DMA) strongly disagrees with a recent opinion piece by FTC Commissioner Julie Brill published by the Washington Post, titled…read more →

DMA Strongly Disagrees with Op-Ed Attacking Commercial Data Use