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April 2014

DMA /CMA Webinar: The New Spam Law In Canada

April 29 @ 10:30 am - 12:00 pm

Summary: Join us for a 90-minute webinar about Canada’s New Anti Spam Law (CASL), which goes into force on July 1st 2014. CASL applies to the sending of all “commercial electronic messages”, and it requires senders to have prior consent from the message recipient. Senior officials representing Industry Canada and the primary enforcement agency, the Canadian Radio-television and Telecommunications Commission (CRTC), will each deliver an informative presentation and be available for a short Q and A session. Learn About: What…

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May 2014

The A,B,C’s of Contextual Marketing

May 7 @ 2:00 pm - 3:00 pm

Don’t wait for it to happen to understand the risks and implications Sponsored by: StrongView and EEC How to leverage customer data to Always Be Contextual Today’s leading marketers are focusing on increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. And while this concept sounds straight forward to any experienced marketer, most are still struggling with shifting to this new era of consumer driven marketing. Join experts from the Email Experience…

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DMA International ECHO™ Awards 2014 | Everything You Need to Know + Why You Should Enter

May 8 @ 2:00 pm - 2:30 pm

Webinar hosted by: DMA International ECHO Awards Board of Governors The DMA International ECHO Awards honor those marketing campaigns that have excelled due to a combination of brilliant marketing strategy, superior creative solutions and measurable results. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. This year’s ECHOs will be presented Tuesday evening, October 28, 2014, during the DMA2014 Conference and Exhibition in…

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The Direct Marketers Guide to Planned Giving

May 28 @ 2:00 pm - 3:00 pm

Sponsored by: Smart Giving Planned giving prospects and donors are most often acquired, renewed, and upgraded through the mail. Because of this, much planned giving marketing fails to reflect the key differences between traditional annual fundraising and soliciting for a planned gift. In this session, we’ll discuss what direct marketing techniques should be used to market planned gifts and what’s unique to planned giving messaging and formats. We’ll review recent research that should inform your marketing. We’ll also present case…

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June 2014

Website optimization: winning tests and lessons learned…

June 26 @ 2:00 pm - 3:00 pm

Sponsored by: Russ Reid Website optimization is one of the most powerful tools that nonprofits can use to create winning digital strategies. By growing the conversion rates of key pages on the website – especially the donation page and the homepage – organizations can radically increase the performance of all the campaigns that drive traffic to those pages, which in turn means a lot more revenue flowing through the website. In this session, we will review several winning optimization tests,…

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