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January 2015

Protected: Members Only- 2015 Outlook: What to Expect in Direct and Digital Marketing

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February 2015

What Every Email Marketer Should Know About Blacklists!

February 12 @ 2:00 pm - 3:00 pm

Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers. Take Away’s: Most important blacklists, by IP- vs. domain-based listings, and how to react if you’re blacklisted. Specific blacklist impact on Gmail inbox placement. Average blacklisting duration by specific blacklists. The seasonality of blacklists and time of year when most…

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March 2015

Five Data Points That Really Matter!

March 25 @ 2:00 pm - 3:00 pm

While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line. In this session we will discuss how mid- to large-size nonprofit organizations have successfully leveraged the following: First Gift Amount as it relates to long-term donor value driving investment levels in contact cadence, donor care and upgrade strategies. Why this…

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April 2015

“OK, Now What?

April 29 @ 2:00 pm - 3:00 pm

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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May 2015

Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27 @ 2:00 pm - 3:00 pm

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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