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August 2014

Post-Conference Certificate Preview Webinar

August 26 @ 1:00 pm - 1:30 pm
ONLINE

The learning and networking opportunities at DMA2014 are unparalleled and limitless—especially when you choose to attend one of our six Post-Conference Certification Workshops. Held Wednesday, October 29 through Thursday, October 30, these three-part, hands on workshops provide the chance to earn a DMA-recognized certification in Content, Creative, Database, Email, Search or Social Strategy marketing. Don’t miss your chance to take a deep dive into one of these core areas of marketing in an intimate, classroom style setting! Not sure which…

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Building LEGO’s Brand Affinity

August 28 @ 2:00 pm - 2:30 pm
ONLINE

LEGO is one of the most valuable toy companies in the world, dominating the competition through innovative marketing strategies and a dedication to great customer experience. We’re bringing the story of LEGO’s content marketing brilliance to DMA2014 this fall, but, before we do, we’re inviting you to attend a FREE 30-minute FlashCon Webinar with LEGO’s very own Justin Tripp, Vice President of Channel Development. Join us as DMA’s VP of Conferences & Events, Paul McDonnough, speaks candidly with Justin to…

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September 2014

Organizing and Operating for Data-Driven Marketing

September 3 @ 1:00 pm - 1:30 pm
ONLINE

Your customer is trying to tell you a story. But the parts of that story are spread all across your organization. Analytics departments, attached to your marketing, finance and operations teams uncover parts of that story, but they work in silos. We discuss a simple method for breaking the story out of the silos, but you can’t stop at just storytelling, you need to organize your analytics efforts to seek out each customer’s story. Join DMA2014 speaker Robert Welborn, AVP…

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Top 5 Ways to Use Live Content to Engage Your Subscribers

September 10 @ 1:00 pm - 2:00 pm
ONLINE

Sponsored by: Epsilon According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.   Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location,…

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Building A Google Toolbox For SEO

September 11 @ 2:00 pm - 3:00 pm
ONLINE

Sponsored by: MoreVisibilty Success in Google takes time, resources, and a solid strategy. How can you increase your brand’s SEO and visibility for the most qualified keywords and drive more relevant traffic? Leveraging the right tools and techniques is a great start. This information-rich session will explore the variety of Google’s free basic and advanced SEO tools to power a long-term, Best Practices strategy for Natural Search success. Takeaways Join MoreVisibility to discover: The facts about SEO Best Practices The top…

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DMA2014: Making Sense of it All

September 17 @ 1:00 pm - 1:30 pm
ONLINE

DMA2014 is jam packed with unprecedented educational opportunities and premier networking events, all designed to help you reignite your passion for marketing in the customer engagement era. We understand that you might need some guidance and helpful tips in order to make sense of it all, so we’re inviting you to join us on Wednesday, September 17 for a FREE 30-minute webinar with DMA’s Conference & Events team! You’ll hear all about the various conference elements taking place over the…

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Email Woes! 5 Things You’re Missing with the Wrong Email Platform

September 18 @ 2:00 pm - 3:00 pm
ONLINE

Poor email deliverability and limited access to email performance data can mean headaches and hidden costs that you just can’t afford. Join us to get been-there-done-that advice from high-volume sending pro, Jack Hogan, CTO of health publisher Lifescript, about what to look for in an email platform and what you should learn to avoid. Register today and learn How to increase deliverability and improve email performance What you could be missing with your current and outdated email platform What an…

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October 2014

Making the most of DMA2014: Learning, Networking and So Much More

October 1 @ 2:00 pm - 2:30 pm
ONLINE

You’ve registered for DMA2014! Now what? In order to ensure you have the best possible experience with us in San Diego, the Conference & Events team is holding a FREE 30-minute webinar to walk you through the highlights of this year’s show. Hear all about our new conference elements—including the expanded Keynote line-up, special Spotlight Sessions, additional networking opportunities, and the various ways to get involved before arriving onsite. We’re here to ensure you get the most out of your…

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International Direct Marketing: Key Insights & Best Practices

October 2 @ 2:00 pm - 3:00 pm
ONLINE

If you’re a direct marketer doing business outside the USA, your job becomes more challenging every day. You’re grappling with fast-changing data-privacy policies, stringent compliance regulations, and the complexities of in-country customs and language. At the same time you’re looking for quality sources, and rational approaches to evaluate new data. With 20+ years of global expertise sourcing direct marketing data from more than 80 countries for dozens of Fortune 500 marketers and their agencies, we’ve developed the world’s largest network…

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Critical Rules for SEO Success in 2014

October 8 @ 2:00 pm - 3:00 pm
ONLINE

Search engine Optimization (SEO) remains one of the most effective ways to drive traffic to your website. But how do you stay ahead of the game when the rules are always changing? Discover the latest rules and strategies for successful SEO tactics in 2014 and explore best practices to optimize your site and content, to boost your search rankings and attract more leads. Takeaways How to write for your audience and speak the language of your searchers Adapting to Google’s…

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The Right Way to Use Email Data to Find and Keep More Customers

October 16 @ 2:00 pm - 3:00 pm
ONLINE

Want to find more customers and keep the ones you’ve got? Ask your email team. In a world of increasing privacy awareness and data security concerns, the email marketer is uniquely equipped with the tools and experience needed not only to grow customer relationships, but to shape acquisition and retention efforts, too. Email is the one marketing discipline to develop in concert with consumer protection policies and legislation, pushing senders to balance customer needs against business strategies. As a result…

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