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March 2015

Machine Learning and Automated Modeling

March 18 @ 1:00 pm - 2:00 pm
ONLINE

Machine learning is a scientific discipline that explores the construction and study of algorithms that can learn from data. Such algorithms operate by building a model based on inputs, and using that [model] to make predictions or decisions, rather than following only explicitly programmed instructions. Example applications include spam filtering, optical character recognition (OCR), search engines and computer vision. Machine learning and pattern recognition “can be viewed as two facets of the same field.” When employed in industrial contexts, machine…

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Integrated Marketing – What is It?

March 19 @ 2:00 pm - 3:00 pm
ONLINE

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work well on every channel, offline and digital. In this unique open-forum Town Hall call, you’ll learn how to start with a blank whiteboard and finish with a fully integrated marketing communications plan. Our discussion leaders will share real world examples showing how integrated marketing is smart marketing – not…

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Five Data Points That Really Matter!

March 25 @ 2:00 pm - 3:00 pm
ONLINE

While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line. In this session we will discuss how mid- to large-size nonprofit organizations have successfully leveraged the following: First Gift Amount as it relates to long-term donor value driving investment levels in contact cadence, donor care and upgrade strategies. Why this…

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April 2015

Big Data, Small Data, Clean Data, Messy Data- Importance of Analytic's and Data Refinement

April 8 @ 1:00 pm - 2:00 pm
ONLINE

Learning Outcomes: In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the limitations of analysts. We will be discussing specific ways to break this chain. The ubiquitous nature of data, where even a refrigerator can order food for the owner, forces marketers to look beyond the existing data sources and learn how…

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Connecting Data—Merging Online and Offline Data Sets

April 9 @ 2:00 pm - 3:00 pm
ONLINE

How to get legacy/disparate databases talking to each other to provide an optimal customer experience. Speakers: Kaitie Coghlan Senior Customer Success Manager LiveRamp Donna Hamilton VP, Sales and Business Development Alliant Registration Policies If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled. When you…

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Protected: Are You Ready for When Millennials Take Over?

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“OK, Now What?

April 29 @ 2:00 pm - 3:00 pm
ONLINE

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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4 Big Ways Augmented Reality Engages in B-to-B

April 30 @ 2:00 pm - 3:00 pm
ONLINE

Combining print and mobile, Augmented Reality (AR) offers marketers a powerful 1-2 punch for interacting with B-to-B audiences. In this example-packed session, we’ll show you what works, what doesn’t and we’ll spark your imagination by showing you how AR brings your ideas to life. You’ll learn tips, tricks and techniques for using AR in sales, marketing, training and service applications. You’ll find out about AR technologies and how to choose the best one for your application. You’ll hear a case…

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May 2015

Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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June 2015

Big Data Enabled Analytic's for Actionable Customer Insight

June 10 @ 1:00 pm - 2:00 pm
ONLINE

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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