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August 2015

Turning Your Website Into a Lead Generation Machine

August 11 @ 2:00 pm - 3:00 pm
ONLINE

Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it’s not taking you anywhere either. A company’s website is its most powerful marketing asset. Join Rachel Rosin, Marketing Programs Manager for Demand Gen of Act-On Software, to explore principles and tactics that will get your motor running at full…

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Text Analytics: Descriptive and Predictive

August 12 @ 1:00 pm - 2:00 pm
ONLINE

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can…

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September 2015

People, what are they telling us? Knowledge and Insights from Unstructured Data

September 9 @ 1:00 pm - 2:00 pm
ONLINE

It has become critical to creatively apply advanced techniques in natural language processing, text mining, and machine learning to data from a variety sources including social media (e.g., Craigslist, Facebook, and Twitter) and surveys. Some sample projects where NORC has been employing these methods include: Analyzing responses for open-ended questions/comments/feedback in surveys Interpreting millions of unstructured physicians’ clinical notes on patients’ visits to classify patients, symptoms, tests, medications, etc. Uncovering up-and-coming new types of recreational drugs by scraping social media…

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The Art of Mobile Persuasion

September 17 @ 2:00 pm - 3:00 pm
ONLINE

Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is company, does three create a crowd? Is it possible that we could enhance this vital relationship, improving the mobile experience for the user by providing value? And is that what the wireless device owner wants? At what price – for…

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Planned Giving Marketing is the New Black

September 30 @ 2:00 pm - 3:00 pm
ONLINE

Marketing for gift planning is the new thing, and you need to make sure your organization gets a piece of the pie. Join two of the nation’s leading gift planning marketers to learn how you can stop hoping and waiting… and fire up your marketing efforts to secure more legacy gift commitments. Our panel will also include a successful nonprofit gift planner sharing case studies of her successful efforts. Learning Outcomes: Learn what’s working and not working for planned giving…

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October 2015

Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

October 14 @ 1:00 pm - 2:00 pm
ONLINE

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location and environment of the user. In this webinar, Andy Bell, Director of Global Data Product Management, and Deborah Wall, Director of Analytics and Algorithms, Strategic Technology and Innovation Center, will discuss what location contextual intelligence is, and how it can…

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Easy Wins in Donor Retention

October 21 @ 2:00 pm - 3:00 pm
ONLINE

Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, the eight primary reasons donors stop giving, and the major barriers to donor retention and how to fix them. Learning Outcomes The 7 key ‘drivers” or experiences that matter most to donors The 8 primary reasons donors stop giving The major…

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November 2015

Analytics and the Internet of Things

November 11 @ 1:00 pm - 2:00 pm
ONLINE

The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data generated by the IOT is growing exponentially as well. While there is a lot of value hidden in IOT data, there are many challenges in extracting that value through analytics. This talk will walk through some of the key issues that…

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Creative Confessionals: The Art—and Necessity!—of Brainstorming

November 18 @ 2:00 am - 3:00 pm
ONLINE

If your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your work. Join us to learn how to get your staff (and yourself) stretching further, spark new thinking to take your program in unexpected directions, and create the kind of innovative, exciting, and groundbreaking campaigns that will engage and inspire activists…

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December 2015

Artificial Intelligence in Simple English for Broader Utilization Within your Organization

December 9 @ 1:00 pm - 2:00 pm
ONLINE

Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s departments can benefit from the insights that are only possible using big data. These learning engines can also be leveraged to develop recommendation engines which convert insights into actions leveraging big data, but again in simple English. Sponsored by the DMA…

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Myths and Dark Legends: How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding

December 16 @ 2:00 pm - 3:00 pm
ONLINE

Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules, you may get left in the dust. In this fast paced session we’ll explode a range of ‘old truths’, such as why the iconic Donor Pyramid may not be enough any more to help you truly optimize revenue. How your…

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January 2016

The 7 Deadly Sins of Those Who Review Creative

January 21, 2016 @ 2:00 pm - 3:00 pm
ONLINE

There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist in almost every organization – and how to avoid them. Take-Aways: How to make your message effective and relevant to your target audience Pitfalls to avoid in the creative review process How to make sure format and graphic design enhance…

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