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July 2015

200 Years of Evolution of Statistical Methods for Marketing

July 8 @ 1:00 pm - 2:00 pm
ONLINE

Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics. The old paradigm of data analysis that completely dominated all data-driven fields was created by two great mathematicians of the early nineteenth century: Gauss and Legendre. The method that they invented more than 200 years ago is based on Gaussian distribution and focuses on mean-variance analysis. The Gaussian mean-variance way of thinking manifested itself in marketing as…

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B2B Deliverability in a B2C World

July 15 @ 2:00 pm - 3:00 pm
ONLINE

This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and the impact email deliverability had on their overall email efforts. RentPath – Apartment Guide worked to identify, correct and overcome deliverability issues reaching their B2B database of property owners and contacts. They focused on reaching contacts at their key properties…

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Omnichannel Strategies in the Financial Sector

July 16 @ 2:00 pm - 3:00 pm
ONLINE

There’s no denying the importance of channel integration when implementing an effective marketing campaign. And, believe it or not, the financial sector is doing better than most at achieving consistent, seamless messaging across all channels and communications with their clients. Join us and learn: How one of the world’s leading financial institutions–MasterCard – connects with clients across all channels and platforms How MasterCard’s omnichannel strategies have produced an even greater experience for their customers Sponsored by the DMA Integrated Marketing…

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eec Coaching Clinics: Interactive Email Strategy, Advice, and Answers

July 21 @ 2:30 pm - 4:00 pm

Call-in, Interactive/Open Roundtable Discussion Join us on Tuesday, July 21st at 2:30 pm ET for our second eec Coaching Clinic, where Email Experience Council members can receive free email marketing advice and support from industry experts and practitioners. This is a 90 minute interactive event which will be an open “roundtable” session for attendees to submit questions and topics covering a wide variety of topics relating to email, including: – List growth strategies – Deliverability best practices – CAN-SPAM and…

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Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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August 2015

Turning Your Website Into a Lead Generation Machine

August 11 @ 2:00 pm - 3:00 pm
ONLINE

Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it’s not taking you anywhere either. A company’s website is its most powerful marketing asset. Join Rachel Rosin, Marketing Programs Manager for Demand Gen of Act-On Software, to explore principles and tactics that will get your motor running at full…

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Text Analytics: Descriptive and Predictive

August 12 @ 1:00 pm - 2:00 pm
ONLINE

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can…

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September 2015

The Art of Mobile Persuasion

September 17 @ 2:00 pm - 3:00 pm
ONLINE

Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is company, does three create a crowd? Is it possible that we could enhance this vital relationship, improving the mobile experience for the user by providing value? And is that what the wireless device owner wants? At what price – for…

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December 2015

Myths and Dark Legends; How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding

December 16 @ 2:00 pm - 3:00 pm
ONLINE

Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules, you may get left in the dust. In this fast paced session we’ll explode a range of ‘old truths’, such as why the iconic Donor Pyramid may not be enough any more to help you truly optimize revenue. How your…

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January 2016

The 7 Deadly Sins of Those Who Review Creative

January 21, 2016 @ 2:00 pm - 3:00 pm
ONLINE

There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist in almost every organization – and how to avoid them. Take-Aways: How to make your message effective and relevant to your target audience Pitfalls to avoid in the creative review process How to make sure format and graphic design enhance…

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