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April 2015

Key Findings: DMA’s Response Rate Report

April 1 @ 2:00 pm - 3:00 pm
ONLINE

What was the response rate? Is that good? What is a typical response rate? If you have ever been asked those questions after deploying a campaign. You need to attend DMA’s response rate launch webinar. In 60 minutes we will uncover: Which channel is forecasted to increase and which is forecasted to decrease? Is mail or digital in the lead for better response rates? Which channel has the highest ROI? What is the benchmark for email response rates? What is…

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Big Data, Small Data, Clean Data, Messy Data- The Importance of Analytics and Data Refinement

April 8 @ 1:00 pm - 2:00 pm
ONLINE

Learning Outcomes: In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the limitations of analysts. We will be discussing specific ways to break this chain. The ubiquitous nature of data, where even a refrigerator can order food for the owner, forces marketers to look beyond the existing data sources and learn how…

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Connecting Data Across Channels for Targeting, Personalization, and Measurement

April 9 @ 2:00 pm - 3:00 pm
ONLINE

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begin to plan an integrated marketing program, they soon discover the challenges of connecting online and offline data. How do you get legacy or disparate databases talking to each other to plan and execute your marketing campaign to provide an optimal customer experience? This webinar…

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Protected: Are You Ready for When Millennials Take Over?

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DMA 2015 Statistical Fact Book Preview Webinar

April 28 @ 2:00 pm - 3:00 pm
ONLINE

Join us as we kick off the release of the 2015 Statistical Fact Book – the must-have resource for marketers, now in its 37th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in the marketing community. Our lineup of thought leaders will share benchmarks and best practices on data driven tactics, consumer behavior, budget allocation, email trends, what’s to come in 2015, and much, much more. Speaker: Gina Scala VP, Education & Professional…

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“OK, Now What?

April 29 @ 2:00 pm - 3:00 pm
ONLINE

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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4 Big Ways Augmented Reality Engages in B-to-B

April 30 @ 2:00 pm - 3:00 pm
ONLINE

Combining print and mobile, Augmented Reality (AR) offers marketers a powerful 1-2 punch for interacting with B-to-B audiences. In this example-packed session, we’ll show you what works, what doesn’t and we’ll spark your imagination by showing you how AR brings your ideas to life. You’ll learn tips, tricks and techniques for using AR in sales, marketing, training and service applications. You’ll find out about AR technologies and how to choose the best one for your application. You’ll hear a case…

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May 2015

Video Marketing: 3 Building Blocks to Get You Started

May 5 @ 2:00 pm - 3:00 pm
ONLINE

Content marketing is the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates. But video is taking content marketing by storm as people are spending more and more time watching videos online. Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. Despite this trend, few companies know how to utilize video content marketing. Attend this…

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REACTIVATION THE RIGHT WAY

May 6 @ 2:00 am - 3:00 pm
ONLINE

On May 6th, join three of email’s heavy-hitters, George DiGuido, Skip Fidura and Craig Swerdloff, as they take you through the history of email engagement as it relates to deliverability. They will present several real-world examples of companies that have struggled to improve deliverability with insufficient customer engagement data. During the live event, they will review these case studies and develop solutions for the issues which so many marketers face. You’ll also learn how deliverability best practices have evolved in…

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Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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June 2015

Big Data Enabled Analytic's for Actionable Customer Insight

June 10 @ 1:00 pm - 2:00 pm
ONLINE

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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