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May 2015

REACTIVATION THE RIGHT WAY

May 6 @ 2:00 pm - 3:00 pm
ONLINE

On May 6th, join three of email’s heavy-hitters, George DiGuido, Skip Fidura and Craig Swerdloff, as they take you through the history of email engagement as it relates to deliverability. They will present several real-world examples of companies that have struggled to improve deliverability with insufficient customer engagement data. During the live event, they will review these case studies and develop solutions for the issues which so many marketers face. You’ll also learn how deliverability best practices have evolved in…

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From Bayesian to Big Data: Meeting the Needs of a Growing and Diverse Practitioner Audience

May 13 @ 1:00 pm - 2:00 pm
ONLINE

DMA’s Analytics Journal is published annually and features original articles written by experienced industry practitioners as well as academicians in the direct marketing field. It covers a wide range of topics, including new approaches to analytics, advances in statistical methodologies and advances in optimization, attribution, big data, behavioral, mobile, and predictive analytics. Join us as this year’s contributing authors present their articles! You’ll discover how they conducted their research and overcame the challenges associated with putting together an academic piece.…

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Stay Ahead of the Mobile Enforcement Curve: Guidance from DMA and DAA

May 14 @ 2:00 pm - 3:00 pm
ONLINE

Mobile is not your Gen X SMS – it’s your Gen D Imperative! With mobile commanding greater share of digital and data-driven budgets – and collection and use of data such as location information, app usage, and mobile Web playing a more profound in personalization and engagement – the right and responsible way to handle such data is an absolute. But how? This 60-minute Webinar will cover the latest self-regulatory developments – from DMA and the Digital Advertising Alliance –…

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The 2015 International ECHO Awards: How to Enter and Become an ECHO Winner

May 19 @ 2:00 pm - 3:00 pm
ONLINE

Celebrating a rich history of international marketing innovation, the prestigious DMA ECHO Awards are considered one of the top honors in marketing excellence. With entries from over 40 countries from around the world, this is the only competition that equally weighs strategy, creative and results in every type of media: digital, mobile, direct mail, email, DRTV, search, social, etc. Judged by a virtual “who’s who” in international marketing circles, the ECHOs celebrate innovative thinking, creative excellence and the measurable results…

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Omnichannel Strategies in the Financial Sector

May 20 @ 2:00 pm - 3:00 pm
ONLINE

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possible is a holy grail we strive to reach, and one which the financial sector is doing better than most. This Town Hall discussion looks at how leaders in that sector are visualizing their marketing and executing their omnichannel strategies to produce an even greater experience for their customers.…

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June 2015

The Future of Digital Marketing – In Product Communication

June 4 @ 2:00 pm - 3:00 pm
ONLINE

Be the first to learn how some companies are using a new custom communication channel to engage with their customers. Deliver critical messages direct to your customer’s products without the barriers and clutter of email. Successful uses are for product registration, warranty sales, marketing messages, surveys and product reviews. This is the lowest friction way to engage with your customers. Take-Aways: What is in product communication and how do I use it in my marketing mix? Increase customer engagement 5…

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Using Big Data to Acquire In-Market Consumers

June 9 @ 2:00 pm - 3:00 pm
ONLINE

As “Big Data” continues to get bigger and consumers engage with brands across multiple digital channels, companies must shift their marketing tactics to better align with the shopping behaviors of today’s digital consumers. However, many marketers are limited to using lists from common data sources that provide zero competitive advantage. Data-as-a-Service (DaaS) is a process that is a game-changer, leveraging the modern data ecosystem and real-time data analytics to create a customized “always on” dataset in an increasingly dynamic economy.…

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Big Data Enabled Analytic's for Actionable Customer Insight

June 10 @ 1:00 pm - 2:00 pm
ONLINE

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on…

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Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

June 17 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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Deliver Analytically-Driven Personalization Using Both Online & Offline Data

June 24 @ 12:00 pm - 1:00 pm
ONLINE

Real-time web content personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing. This webinar will discuss a phased approach in which enterprises capture clickstream data and bring that data in-house to be merged with other sources of customer data. The analytics team can then use this merged data to build sophisticated predictive models that can be deployed into real-time web-personalization applications.…

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July 2015

B2B Deliverability in a B2C World

July 15 @ 2:00 pm - 3:00 pm
ONLINE

This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and the impact email deliverability had on their overall email efforts. RentPath – Apartment Guide worked to identify, correct and overcome deliverability issues reaching their B2B database of property owners and contacts. They focused on reaching contacts at their key properties…

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Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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August 2015

Text Analytics: Descriptive and Predictive

August 12 @ 1:00 pm - 2:00 pm
ONLINE

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can…

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