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2:00 pm

The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation

October 17, 2013 @ 2:00 pm - 3:00 pm
Sponsored by: DMA DDMI is preparing to release its first major academic study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy.” This economic impact study was undertaken by Professors John Deighton of Harvard...read more → Find out more »
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