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Events for December 2013

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Future Proofing Search Marketing for 2014 and Beyond

Future Proofing Search Marketing for 2014 and Beyond

December 4, 2013 @ 2:00 pm - 3:00 pm

Sponsor: The Search Agency For search marketers, 2013 was a year of ups and downs, new products, new opportunities, and new challenges. As marketers prepare their marketing strategies and tactics for 2014, its imperative that they reflect on the past...read more →

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DMA Analytic Council Presents: Solving Difficult Research Problems with Bayes Nets

DMA Analytic Council Presents: Solving Difficult Research Problems with Bayes Nets

December 5, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM This is an Intermediate level overview of how to use Bayes Net to solve marketing analytics challenges. We will cover a brief background on conditional logic and compare Bayes Net with other...read more →

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Multi-Channel Attribution for Non-Profits

Multi-Channel Attribution for Non-Profits

December 11, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMANF and CDR fundraising Group Multi-channel campaigns generally mean better results for your organization. But when a single constituent receives consistent messaging through multiple channels, how does your organization know which source to attribute the response? We’ll discuss...read more →

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15 Ways to Jump Start Your B2C Customer Acquisition and B2B Demand Generation Programs Now!

15 Ways to Jump Start Your B2C Customer Acquisition and B2B Demand Generation Programs Now!

December 12, 2013 @ 2:00 pm - 3:00 pm

Sponsor: KERN an Omnicom Agency Nothing is worse than the sinking feeling of missing your campaign goals and exceeding you cost per metrics after weeks of planning and preparation. The sales force starts complaining and your VP starts hovering, waiting...read more →

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