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February 2015

What Every Email Marketer Should Know About Blacklists!

February 12 @ 2:00 pm - 3:00 pm
ONLINE

Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers. Take Away’s: Most important blacklists, by IP- vs. domain-based listings, and how to react if you’re blacklisted. Specific blacklist impact on Gmail inbox placement. Average blacklisting duration by specific blacklists. The seasonality of blacklists and time of year when most…

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Oh Canada – CASL & Electronic Data Regulation Challenges – New Rules in 2015

February 12 @ 2:00 pm - 3:00 pm
ONLINE

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns which require explicit opt-in requirements. From computer program installation to any commercial electronic message sent. Join us for this Town Hall call to better understand CASL, to better execute your campaigns for Canada and to remain compliant. Find out what the New Rules for 2015 mean to marketers. Registration Policies…

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Analytics for Improving Customer Experience: Deploying Natural Language Processing and Social Media Analytics

February 11 @ 1:00 pm - 2:00 pm
ONLINE

Today, undoubtedly social media channels represent the biggest source of customer experience information. Twitter, Facebook, Blogs, Forums and product reviews forms provide a wealth of both positive and negative information about customer service and product quality information. All of these sources have one thing in common: they contain unstructured information and require a special set of analytical techniques, such as and Natural Language Processing (NLP). One particular application of NLP, namely Social Media Analytics (SMA) is gaining a lot of…

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Love Your Players? – Churn Prevention in the Gaming Industry

February 10 @ 2:00 pm - 3:00 pm
ONLINE

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, this session will present on how to determine the patrons who are likely to stop visiting the casino. The analytics to be introduced in this session will enable companies to identify specific patrons at risk of attrition and more effectively target them at an earlier point before they become…

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January 2015

Protected: Members Only- 2015 Outlook: What to Expect in Direct and Digital Marketing

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Email Wizardry – 5 Tactics That Will Leave You Spellbound

January 29 @ 2:00 pm - 3:00 pm
ONLINE

Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it’s moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain ground on your competition? The good news: you don’t have to be…

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“No One Joins a Gym and Just Leaves – What Nonprofits Can Learn About Sustained Giving from how Gyms and Health Clubs Engage Members”

January 28 @ 2:00 pm - 3:00 pm
ONLINE

Sustained (monthly) revenue generation is the most desirable type of financial relationship one can have with constituents – whether it’s donors, members, or customers. If you’re a nonprofit today, you’re facing the same challenge as many for-profits – how do we get more people to give automatically on a recurring basis? In this presentation, we’ll highlight how gyms have evolved how they use multi-channel engagement, messaging, and technology, with the goal of escalating the member’s long term and financial commitment.…

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Turning the Tables: The Age of Data-Driven Consumerism

January 22 @ 2:00 pm - 3:30 pm
ONLINE

DMA’s Data-Driven Marketing Institute Celebrates Data Innovation Day 2015 As technological innovation drives lower costs, it does so for everyone – marketers and consumers alike. According to recent research by professors at Harvard Business School and Columbia University, the ubiquity of data could soon erode the “data-driven” distinction between marketers and consumers. In a not-so-distant future, the phrase “data-driven” will describe the ways that consumers make decisions across their personal and professional, work and leisure lives – anywhere that they…

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Making Sense of the Ridiculously Over-Complicated Email Marketing Technology Landscape

January 21 @ 2:00 pm - 3:00 pm
ONLINE

Every year, LUMA Partners painstakingly compiles marketing sector landscapes called “LUMAscapes” to try to make sense of the very confusing ecosystems of digital media — in particular Display, Search, Video, Mobile, Social, Commerce, Marketing Technology, and Gaming. Email marketing companies are usually lumped into the “Commerce” or “Marketing Technology” scapes, but as anyone who works in email marketing can attest to, email has its own wildly complicated ecosystem that goes well beyond standalone ESPs and that easily merits a “scape”…

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People vs. Pixels

January 14 @ 2:00 pm - 3:00 pm
ONLINE

This webinar is brought to you by the eec Education & Events Subcommittee in its continuing efforts to educate and elevate standards in email marketing. The most significant innovation for Advertisers, Brands and Marketers in the ever-evolving space has been a shift away from targeting the pixel and a shift towards a more sophisticated targeting of people. LiveIntent President Dave Hendricks, whose platform is at the forefront of the CRM retargeting movement, will present the evolution of CRM retargeting, provide…

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December 20142014

Tactics for Avoiding Spam Traps and Improving Email Deliverability

December 9, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Spam traps are silent killers in your email list. The effects of tactics, such as emailing old addresses, buying lists, and mailing to addresses that have bounced in the past, can often times be catastrophic and literally destroy your email reputation and deliverability overnight. Hitting one spam trap at a major blacklist can cripple your marketing program and push inbox placement rates to 30% or below. To rid your list of them is even harder. The good news is they…

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November 2014

Triggered and Transactional Emails That Really Work: An Allen Edmonds Success Story

November 19, 2014 @ 2:00 pm - 3:00 pm
ONLINE

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue. But the data shows that actually implementing an automated program can be a challenge. Join BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away. Takeaways How a Welcome series can drive conversion Transactional and post-purchase messaging for…

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Marketing’s New Revolution: the Power of Purpose

November 18, 2014 @ 2:00 pm - 3:00 pm
ONLINE

You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since the Internet. Consider that, according to Forbes, 90% of us will boycott a firm if we learn of a company’s irresponsible business practices, and more than 55% have done so in the past 12 months. The firms left standing will be…

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State Legislative Roundup 2014

November 13, 2014 @ 2:00 pm - 3:00 pm
ONLINE

State legislators and regulators were active again this year, introducing and enacting legislation and regulations directly affecting marketers and the data-driven marketing economy (DDME). In this hour-long webinar, we will review the highlights (and lowlights) of bills and rules considered by state legislatures during 2014. Focusing on topics such as, data security and privacy, telemarketing and mobile marketing, and emerging technologies; this webinar will recap the action by state policymakers surrounding direct marketing this year, and what they are likely…

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Google Analytics: Powerful New Tools and Prerequisites for Success

November 12, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Google Analytics is a powerful and FREE data collection platform that will track every action on your website coming from any device, but it doesn’t do the analyzing for you. So how do you start leveraging your data? Join us for this one hour webinar to learn how you can drive more leads to your website, increase revenue and make better use of your resources by creating actionable data. We’ll cover the most important prerequisites for success in Google Analytics…

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How to Help Donors and the Media Understand Your Good Work

November 6, 2014 @ 2:00 pm - 3:00 pm
ONLINE

The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to change the story. During this webinar, Ethics Committee Chair Shannon McCracken and Communications Committee Chair Tom Harrison will review the Principles & Best Practices for Accountability in Fundraising and the new Nonprofit Dashboard as tools to help reshape the way we…

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A Marketer’s Guide to Election 2014

November 5, 2014 @ 12:00 pm - 1:20 pm
ONLINE

As America heads to the polls to elect its representatives in Congress and the states, DMA is thinking ahead to what 2015 will hold for the data-driven marketing community. Before policymakers launch their new legislative agendas, DMA brings you a full analysis of Election 2014 – from Capitol Hill to the State Capitals – and what the results mean for your organization. Join us on Wednesday, November 5, 2014 at 12:00 p.m. ET to learn everything a marketer needs to…

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October 2014

SAMPLE SIZE – The indispensable A/B test calculation that you’re not using

October 23, 2014 @ 2:00 pm - 3:00 pm
ONLINE

If you’re an email marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this is the case, your strategy is statistically flawed. Conforming to sample size requires marketers to wait longer for test results, but choosing to ignore it will bear false positives and lead to bad decisions. In this Webinar, Zack Notes, digital marketing…

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$25 - Members $35 - Non-members

DMA Analytics Council Online Program: From Data-Driven to Decision-Driven — How to Harness the Full Power of Visualization

October 22, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Learn how to use Data Visualization to transform your marketing analysis and ROI with industry guru Lee Feinberg, Founder and President of DecisionViz. Visualizations are rapidly becoming the most important way to communicate information and make decisions. But effective visualizations require more than using new software or following best practices to turn tables of numbers into charts. Effective visual design requires organizations to think about decisions before they think about data . This session will help your organization have the…

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The Right Way to Use Email Data to Find and Keep More Customers

October 16, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Want to find more customers and keep the ones you’ve got? Ask your email team. In a world of increasing privacy awareness and data security concerns, the email marketer is uniquely equipped with the tools and experience needed not only to grow customer relationships, but to shape acquisition and retention efforts, too. Email is the one marketing discipline to develop in concert with consumer protection policies and legislation, pushing senders to balance customer needs against business strategies. As a result…

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Get Social: The Ins & Outs of MyDMA2014

October 9, 2014 @ 2:00 pm - 2:30 pm
ONLINE

MyDMA2014, powered by Vivastream™, is the official social platform for all DMA2014 registrants, exhibitors and sponsors—enabling one-to-one interaction before, during and after the Conference. From web to mobile, MyDMA2014 allows attendees to make real connections. The platform also makes it easy to meet attendees, speakers and exhibitors who are not only interested in the same topics you care about, but also with those who have the information, knowledge and resources you’re looking for. MyDMA2014 tells you who you should meet…

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Critical Rules for SEO Success in 2014

October 8, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Search engine Optimization (SEO) remains one of the most effective ways to drive traffic to your website. But how do you stay ahead of the game when the rules are always changing? Discover the latest rules and strategies for successful SEO tactics in 2014 and explore best practices to optimize your site and content, to boost your search rankings and attract more leads. Takeaways How to write for your audience and speak the language of your searchers Adapting to Google’s…

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International Direct Marketing: Key Insights and Best Practices

October 7, 2014 @ 2:00 pm - 3:00 pm
ONLINE

If you’re a direct marketer doing business outside the USA, your job becomes more challenging every day. You’re grappling with fast-changing data-privacy policies, stringent compliance regulations, and the complexities of in-country customs and language. At the same time you’re looking for quality sources, and rational approaches to evaluate new data. With 20+ years of global expertise sourcing direct marketing data from more than 80 countries for dozens of Fortune 500 marketers and their agencies, we’ve developed the world’s largest network…

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Making the most of DMA2014: Learning, Networking and So Much More

October 1, 2014 @ 2:00 pm - 2:30 pm
ONLINE

You’ve registered for DMA2014! Now what? In order to ensure you have the best possible experience with us in San Diego, the Conference & Events team is holding a FREE 30-minute webinar to walk you through the highlights of this year’s show. Hear all about our new conference elements—including the expanded Keynote line-up, special Spotlight Sessions, additional networking opportunities, and the various ways to get involved before arriving onsite. We’re here to ensure you get the most out of your…

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September 2014

3 Lessons All-Star Marketers Learned From All-Star Athletes

September 24, 2014 @ 1:00 pm - 2:00 pm
ONLINE

Marketers don’t rise to the top by relying on luck, just like athletes don’t become all-stars by relying on natural talent. It takes mastering the fundamentals to become truly elite at your profession. Join AtTask’s Senior Go-to-Market Director, Richard Whitehead, for a FREE thirty minute webinar on how YOU can become an all-star marketer. Richard will address topics like why 100% effort doesn’t equal 100% productivity, what the best fuel is for increased creativity on your team, and how to…

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Exploring Overlooked Demographics: Hispanics

September 23, 2014 @ 2:00 pm - 3:00 pm
ONLINE

The webinar will focus on Hispanic donors, highlighting research and market updates, tests, and trends that will reveal critical information about this market’s potential for giving. In-market tests have repeatedly proven research trends, confirming that US residents of  Hispanic  origin – the fastest growing segment of the population per the 2010 census – are not only a viable market for nonprofit organizations,  displaying a high propensity to give, but are possibly the most overlooked donor demographic with the highest likelihood…

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Email Woes! 5 Things You’re Missing with the Wrong Email Platform

September 18, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Poor email deliverability and limited access to email performance data can mean headaches and hidden costs that you just can’t afford. Join us to get been-there-done-that advice from high-volume sending pro, Jack Hogan, CTO of health publisher Lifescript, about what to look for in an email platform and what you should learn to avoid. Register today and learn How to increase deliverability and improve email performance What you could be missing with your current and outdated email platform What an…

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DMA2014: Making Sense of it All

September 17, 2014 @ 1:00 pm - 1:30 pm
ONLINE

DMA2014 is jam packed with unprecedented educational opportunities and premier networking events, all designed to help you reignite your passion for marketing in the customer engagement era. We understand that you might need some guidance and helpful tips in order to make sense of it all, so we’re inviting you to join us on Wednesday, September 17 for a FREE 30-minute webinar with DMA’s Conference & Events team! You’ll hear all about the various conference elements taking place over the…

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Building A Google Toolbox For SEO

September 11, 2014 @ 2:00 pm - 3:00 pm
ONLINE

Sponsored by: MoreVisibilty Success in Google takes time, resources, and a solid strategy. How can you increase your brand’s SEO and visibility for the most qualified keywords and drive more relevant traffic? Leveraging the right tools and techniques is a great start. This information-rich session will explore the variety of Google’s free basic and advanced SEO tools to power a long-term, Best Practices strategy for Natural Search success. Takeaways Join MoreVisibility to discover: The facts about SEO Best Practices The top…

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Top 5 Ways to Use Live Content to Engage Your Subscribers

September 10, 2014 @ 1:00 pm - 2:00 pm
ONLINE

Sponsored by: Epsilon According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.   Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location,…

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