Sponsored by: DMA
2013 brought marketers many compliance changes across marketing channels-from mobile app privacy to heightened responsibility to protect children’s information and health data. Are you doing the right things to be in compliance? Learn about the latest DMA guidelines updates and compliance issues to stay ahead of the curve. Join us for this comprehensive overview and bring your questions!
Topics will include:
The goal of this session is to provide you with a high level view of recent changes you need to be aware of as an omni-channel data-driven marketer. Get up to speed on the rules and stay in compliance. Learn about DMA’s self-regulations and the federal rules impacting your marketing campaigns. Speakers and more details to be provided! Free for members, $199 for non-members.
Lisa Brown Shosteck, Corporate & Social Responsibility Department, Direct Marketing Association
Lisa has been staffing ethics, privacy and consumer affairs issues in DMA’s Corporate & Social Responsibility Department for 13 years. She helped create and continues to serve as the DMA Safe Harbor Program Administrator. Additionally, Lisa staffs the DMA Committee on Ethical Business Practices as it investigates marketing practices and promotions from consumer complaints and inquiries received. Other duties include through Committee and staff work: mediating consumer complaints against both member and non-member companies involving teleservices, direct mail, email and online behavioral advertising and ensuring industry follows constantly changing best practices and protocols to help meet consumers’ marketing preferences and concerns.
Since 2013, Lisa has expanded her role to serve as the Managing Director for DMA’s Email Experience Council. Her duties include managing the Member Advisory Committee (MAC), the Board of eec, and serving as staff liaison to various Subcommittees and Special Interest Groups serving the MAC and eec. Duties include writing a bi-weekly eec Newsletter, promoting events, communicating to members/sponsors and advancing the mission and goals of the eec.
Senny Boone, Esq., DMA SVP for Compliance & Ethics
As DMA’s General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices application for the direct marketing community with over 21 years of communications law experience spanning a full range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing compliance issues to enhance consumer trust in the marketing process. She oversees DMA’s consumer site, DMAchoice.org to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 500 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts.
George Lawton CIPP, CCEP, Business Risk & Compliance, Deluxe Corporation
George’s diverse professional experience includes leadership roles in disciplines ranging from sales and business development to compliance and privacy management. Over the past 12 years, George has played a key role in building effective compliance and privacy programs at two Fortune 1000 companies. George has extensive strategic and operational experience across multiple industries, business models, and selling models. Areas of expertise include policy development, customer preference management, privacy incident response, social media & online privacy, and sales & marketing compliance. George is a Certified Information Privacy Professional (CIPP-US), Certified Compliance & Ethics Professional (CCEP), and sits on the DMA Ethics Policy Committee. George holds a Bachelor of Business Administration degree from the University of Georgia.
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